The PR Breakdown with Molly McPherson

Communications Episodes

Nov. 12, 2024

288: The Perfect Mess: Martha Stewart's Documentary Damage Control

Martha Stewart's Netflix documentary unpacks her biggest PR battles and delivers a masterclass in reputation repair. From that infamous CBS salad interview to the $45,000 ImClone stock trade that sent shockwaves through her empire, the documentary reveals the real story behind Martha's headlines. Learn how her lawyers' tight-lipped strategy backfired, why she stopped dating Anthony Hopkins, and how she's transformed her perfectionist reputation from a liability into an asset. Get the inside scoop on why this isn't just another celebrity documentary - it's a strategic PR move that proves sometimes the best defense is simply owning who you are. Key moments: The CBS interview that became a pre-meme meme How James Comey turned a stock trade into a billion-dollar crisis Martha's unfiltered take on her legal troubles The Anthony Hopkins dating revelation Behind-the-scenes footage showing classic Martha perfectionism Join Molly on Patreon for even deeper dives into celebrity PR …
Nov. 8, 2022

213: How I Prepped for a Last-Minute TV Interview: 5 Tips For Going Live on Short Notice

While you may think it’s unlikely that you will end up on a live television interview, with webinars, streaming, short-form videos, and other channels, there are so many opportunities for you to find yourself on screen. This episode breaks down five tested prep tips for appearing on camera for a live interview on very short notice, from the perspective of someone who understands this experience well. Hear about how Molly ended up on NOW Tonight with Joshua Johnson at short notice, and how she ...
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Aug. 18, 2020

95: How to Politely Ask People to Wear a Mask

People are social beings who not only thrive on interactions with others but rely on it daily. Whether it’s a conversation with a friend, time with family or a business interaction, I think we can all agree we miss mixing with people. However, with all the chaos and fear COVID-19 brought into our lives, our typical social opportunities as well as norms have gone sideways. Even if when we do have the opportunity to see people in person, there’s an enormous elephant in the room with us — mask or n...
90
July 14, 2020

90: How to Run a First-Class Virtual Presentation or Meeting

As organizations scramble to turn their in-person meetings into virtual events, the session moderators are scrambling as well, transitioning their in-person presentations for the small screen. For these presenters delivering an captivating presentation in person can be challenging enough, but now they need to compete with technology and distractions. On the podcast this week, twelve tips to help you perform a first-class virtual meeting or presentation. © Molly McPherson 2020 Join Molly on Pat...
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April 28, 2020

79: How to Write During COVID-19: 3 Steps to Communicate Better During the Pandemic

As leaders and communicators head into month three of responding to the coronavirus outbreak, many are starting to feel the stress creating content. I know I feel it. However, writing would feel far more overwhelming to me if I couldn’t tap into one of my favorite writing resources: my favorite writing coach, Ann Wiley. Her workshops have transformed my writing, and now I’m sharing these valuable writing tips with you In this episode, Ann teaches how to write during a crisis to make your message...
Dec. 6, 2019

🎁 [BONUS] How to Address a Holiday Card 🎄

Ho ho ho! You are listening to this special bonus holiday episode as a gift for being a loyal subscriber to the Confident Communications Podcast. Think of it as my holiday card to you as a thank you for listening. Speaking of holiday cards, this episode offers some things to consider when it comes to sending out professional holiday cards. Not sure if you should send them in the first place? I’ll go into more detail in the show, but yes, I do think it’s a good idea to send them and I'll expla...