The PR Breakdown with Molly McPherson
The PR Breakdown with Molly McPherson pulls back the curtain on the PR moves driving today's biggest stories. Join Molly each week as she decodes the strategy behind the headlines, revealing the hidden tactics at play. With her insider perspective, you’ll learn why these PR moves matter, who’s calli...
Recent Episodes
June 5, 2026
How Amy Gertner's 20-Take Video Out-Performed Graham Platner's Own Response
When a Senate campaign gets hit with a sexting scandal, the spouse is supposed to disappear. Amy Gertner grabbed her phone, walked into a cloud of Maine blackflies, and recorded the most effective crisis response of the cycle...
May 27, 2026
Damage Control: The Vanishing of Tom Kean Jr.
A New Jersey congressman has been missing for 77 days. His office keeps posting like he's at his desk. His father is fielding press calls. And almost no one is talking about it. Tom Kean Jr. hasn't cast a vote since March 5. His team's answer? "Personal medical issue." "Back soon." "Trust us." That…
May 18, 2026
The Blake Lively PR Disaster No One Is Talking About
When a celebrity files a lawsuit citing harassment and a hostile work environment, her PR team is supposed to make her the sympathetic figure. Blake Lively's team did the opposite. Everyone is covering the lawsuit. Molly is c...
May 12, 2026
Why Mike Vrabel Is Lying, Why Dolly Parton Isn't, and What Blake Lively's Settlement Reveals
What do a Patriots head coach, a country legend, and a Hollywood power couple have in common? They all just gave us a master class in what trust actually is. Or isn't. The thread connecting this week's stories is the differen...
May 6, 2026
The Deflection Trap. What Trump's 60 Minutes Interview Really Told Us
When a presidential interview goes off the rails, it is rarely an accident. It is a pattern. A man tried to kill the president on Saturday. By Tuesday, the dominant news story was a court filing about a ballroom. That is not a glitch in the news cycle. That is a Trap working exactly as designed. Th…
April 28, 2026
The First Move Is Always the Tell: Kash Patel and Mike Vrabel
When a leader is under pressure, the first move tells you everything. Kash Patel sued The Atlantic for $275 million. Mike Vrabel called it a "private and personal matter." Both responses were designed to control the story. Bo...
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