The PR Breakdown with Molly McPherson

The PR Breakdown with Molly McPherson

The PR Breakdown with Molly McPherson pulls back the curtain on the PR moves driving today's biggest stories. Join Molly each week as she decodes the strategy behind the headlines, revealing the hidden tactics at play. With her insider perspective, you’ll learn why these PR moves matter, who’s calli...

Recent Episodes

Dec. 9, 2025

The PR Hits, Misses, and Face Plants You Missed This Week

This week’s episode gives you a front row seat to my Friday live sessions, where culture, crisis, and community collide in the best possible way. Think of it as a sampler plate of reputational highs and lows. Some hits. Some ...
Dec. 2, 2025

The Essay That Split a Kennedy Dynasty: What Tatiana Schlossberg Revealed

A close look at Tatiana Schlossberg's viral New Yorker essay, A Battle with My Blood. It is an emotional piece that blends grief, legacy, and quiet fury, and it signals a deeper shift inside the Kennedy family. The episode walks through the layers of the essay and the choices behind it. From the sh…
Nov. 26, 2025

Trump, Summers, Spacey, and Markle: Who Owned It and Who Faked It

This week’s episode dives into a crowded lineup of public figures who all managed to confuse PR maneuvering with actual accountability: President Trump’s “quiet piggy” moment on Air Force One and the broader pattern behind hi...
Nov. 19, 2025

Michael Wolff’s Messy Attempt to Explain Why He Was Helping Epstein

This episode starts with a line that should make anyone in communications sit up a little straighter. Michael Wolff, a bestselling Trump biographer and longtime access journalist, emailed Jeffrey Epstein with strategic advice...
Nov. 12, 2025

PR in the Age of GEO: How to Make Sure AI Gets Your Story Right

You saw “GEO” in the title and almost tuned out, didn’t you? Hold that thought. If you work in communications, PR, media, or journalism, this episode might just change how you think about your job. GEO, or Generative Engine O...
Nov. 5, 2025

The Anatomy of a Royal Fallout: The PR Behind the Prince Andrew Statement

This episode goes behind the polished words of Buckingham Palace to unpack the public relations machinery that managed the downfall of Prince Andrew. In October 2025, King Charles III formally removed all of Andrew’s titles a...