158: How to Respond Publicly to a Tragic Event of Your Own Doing: Ten Steps to Control the Narrative During a Crisis

Here's what we know about the fatal shooting on the set of Alec Baldwin's movie set. 

• Alec Baldwin fired a prop gun that struck cinematographer Halyna Hutchins in the chest, and the director, Joel Souza, in the shoulder.
• Baldwin is cooperating with the investigation and (as of now) in contact with Hutchins' family. 
• Earlier, some crew members reportedly walked off set over working conditions. 
• Alec Baldwin described the shooting as a "tragic accident." 

What we don't know?

How will this tragedy affect Alec Baldwin's reputation? 

This episode provides a 10-point checklist to guide you through communications when a crisis arises, particularly from one you caused.

Click HERE to download your copy of the Crisis Communication Rapid Response Checklist. 

Mentioned on the podcast:

• Alec Baldwin - Wikipedia 
• Episode 115: The ONE Word That Will Stop a Crisis Dead in its Tracks 
• Episode 155: The First 48 hours: Amtrak's Effective Crisis Response After the Derailment 

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© Molly McPherson 2021 

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