Behind the Scenes of Greg Floyd’s Interview: Son Admits Killing Parents on Camera

This episode of The PR Breakdown examines a viral crime case out of Albany, New York, that drew national attention when a suspect confessed on camera to killing and burying his parents. Guest Greg Floyd, veteran journalist and anchor, recounts how the investigation evolved from a financial-crimes lead into a homicide revelation, and reflects on the ethics, accountability, and human weight behind the interview.
In this episode:
- How the case surfaced and escalated from a backyard dig to a double homicide
- The email that led to an on-camera interview and an unexpected confession
- Techniques for guiding high-stakes interviews without sensationalism
Watch/Read:
- Interviews and coverage on CBS 6 Albany’s YouTube and website
- Full video: Man confesses to killing his parents during news interview, arrested in front of station
- Full video: Lorenz Kraus speaks from jail after confession to parents' murder
Live & Archive:
- Substack Live: Friday, Oct 3 at 12:45pm ET — Greg Floyd joins for an extended Q&A.
- Substack members will have access to the archived live conversation after the event.
Content note: This episode discusses homicide and may be distressing for some listeners.
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00:00 - Cold Open: Disturbing Admission
00:28 - Setting the Stage: Viral Story
01:09 - Introducing Greg Floyd
01:49 - Why This Coverage Matters
02:35 - How the Story Began
03:15 - From Financial Fraud to Something Darker
04:07 - Early Reporting Decisions
05:05 - Digital Sleuthing the Suspect
06:13 - Bodies Found, Stakes Rise
07:08 - The Son Reaches Out
08:09 - The Deal for an Interview
09:05 - Ten Minutes’ Notice, No Prep
10:34 - Strategy: Keep Him Talking
12:15 - Building Toward a Confession
13:38 - The Moment He Admits It
14:51 - Method, Motive, And “Duty”
17:08 - Holding Space for the Parents
18:47 - Aftermath: Arrest at the Station
20:05 - Inside the Newsroom Frenzy
21:08 - National Pickup and Analysis
21:58 - The Jailhouse Interview Clash
23:20 - Ethics, Mercy, And Accountability
24:46 - Neighbors, Caregiving, Community
25:53 - Processing the Weight of the Story
27:03 - Where to Watch & What’s Next
28:43 - Closing Reflections
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