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This episode is about a letter, not a viral tweet on X, not a crisis press release, a letter from Harvard to the Harvard community.
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But make no mistake, it was meant for the Trump administration, for the press, the media and for the courts, for every institution, college, university, watching from the sidelines.
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It's almost as if Harvard University, across from Boston, also near Lexington and Concord, wanted to start a bit of a revolution with this letter.
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Here's why I want to talk about it Because it worked.
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Welcome back to the PR Breakdown.
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I'm your host, molly McPherson, a host who noticed something that happened recently.
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In a moment of massive political pressure, harvard didn't panic, they didn't posture, they stood still and stood firm, and the way they did it is a blueprint for every leader, every communicator and every person who has ever asked what am I supposed to say when speaking up feels dangerous.
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In this episode, I'm going to break down why this letter matters, what it teaches us about writing under pressure, and how you can do the same, professionally or personally, without caving to fear.
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Before we get into today's episode, I want to give you a roundup of what happened since this story first broke, because it moves so fast.
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In early April, the Trump administration sent a letter to Harvard University demanding sweeping changes tied to federal research funding.
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We're talking about everything from restructuring leadership and banning DEI programs to screening their students for so-called quote hostility to American values.
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If you've been following the news lately, particularly around Boston, there's been a bit of a Boston calling, with people in the area who are worried about their immigration status.
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They are worried about being surrounded by ICE agents and taken down.
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My algorithm is serving me a lot of these posts happening around New England.
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I'm sure some of you saw the footage of the Tufts doctoral student who was ambushed on a CCTV camera.
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A lot of students are worried and I know this speaking to my kids because they have friends who are in college right now worried about their status, worried about being ambushed.
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Now back to this Harvard letter.
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Harvard responded on April 14th formally and publicly saying no, their exact words to the administration.
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Quote we will not surrender our independence or relinquish our constitutional rights.
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End quote.
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Such timing, particularly out of, well, technically, cambridge, but in Boston, april and Boston, a very revolutionary time.
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I always say it is the best month to be in Boston Last week, the best week to be in Boston, also a week that happens to have my birthday in it.
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We have Patriots Day falling on that Monday.
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We have the Boston Marathon.
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We have a great Red Sox run.
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In all my years in Boston or New England I've usually popped into one or all of the above.
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It's quite a weekend and there's certainly this whole feeling a revolution in the air.
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I went to Fenway Park this weekend.
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I always want to celebrate with the family.
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We showed up early and we could get on the field to get photographs with the Red Sox.
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If you head over to my Instagram, you can see two photos in particular one with my daughter who forgot her laptop in my car, but we did an influencer pose on the field.
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And then my son and I were walking around and my son noticed on the field.
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He's like that's Veritech and Jason Veritech.
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Oh, my gosh, going back to 2004,.
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Oh, the Red Sox World Series.
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My twins were born in mid-September, so that Red Sox run in 2004,.
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Connor, my son he's my only son.
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I made him stay up with me to watch the playoffs and the World Series so he could say when he was older at this age that he watched the Red Sox win the World Series in 2004.
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But anyway, back to the story and going back to Harvard, on Friday night I was back at Boston University.
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A friend of mine was nice enough to attend an improv show with my daughter my daughter the journalism student so we did have a recent conversation about how she's spending her time playing hockey and sorority and improv and working for BUTV and we had a conversation about focus.
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And did this conversation happen when she forgot her laptop in my car?
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Yes, it did.
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But when we were at the improv show, my friend who works at Harvard at one of the schools it's one of the first things we talked about was this letter.
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She had stated to me that Alan Garber, the current president of Harvard, is very well liked.
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He's a very reasonable person.
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He took over in August 2024 after serving as interim president following Claudine Gay's resignation earlier that year.
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I did a podcast, also wrote a Forbes article about that resignation.
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If you remember, three presidents from three colleges MIT, harvard and UPenn needed to testify before Congress.
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Claudine Gay lost her position due to that response.
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They were forced to testify with talking points given to them and Claudine Gay had to resign because of it.
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But my friend was saying that here are two presidents that were both well-liked, so it's not surprising that Garber would pen a letter like this and take such a strong stand against the administration.
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Back to the timeline, april 14th, when Harvard said no in the letter from President Garber.
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Within 24 hours, the administration announced it was freezing more than $2 billion in grants and contracts.
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Then came the threats to revoke Harvard's tax-exempt status and block international student enrollment.
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By April 21st, harvard sued the federal government, calling the actions unconstitutional and a direct threat to academic freedom and institutional independence.
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It's so very Boston.
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So what started as a political pressure play has now become a full-blown legal battle.
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Billions of dollars, federal power, the future of university autonomy it's all on the table, not just for Harvard, but for other educational institutions as well.
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That's the backdrop for this episode and the reason why bold communication matters more than ever right now.
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Before I dive into the particulars, I want to insert, as I often do, a disclaimer.
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Every week, I try to pick a topic that passes what I call the water cooler test.
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Is this something the public is talking about or should be talking about?
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Is it relevant, Is it timely?
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Is it trending?
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The Harvard story may not be dominating every headline or group chat right now, but to me it's a moment that reveals a crack in opening in.
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Never about a political bias.
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I respect that there are different perspectives and ideologies at play in many of these political maneuvers out there, but particularly in this one as well.
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But if you know my ethics, if you followed how I approach power, transparency and accountability, then you likely know where I stand on how this administration is handling itself.
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I'm not someone who leans into partisan takes.
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I'm independent in both thought and politics.
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But I'll be honest, this administration scares me, not because of party lines, but because of its tactics.
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I'm drawn to disruptions.
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I study them because I've lived them to disruptions.
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I study them because I've lived them and what I've seen again and again is that people who destroy or dismantle something, either privately or publicly, are often compensating for something privately.
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Sometimes it's personal, sometimes it's strategic, Often it's both.
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It becomes a cover for something else, something deeper.
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That's why I'm watching more closely than I ever have.
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I read the headlines every morning, phone very quietly, and I go straight to political news, not for the drama, but for the pattern recognition, because there's always a strategy underneath the noise, and this time it's targeting higher education, but it's also targeting free expression and institutional independence.
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And that brings us back to Harvard.
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Now I know it's Harvard.
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Not that many people out in the world went to Harvard.
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Not that many people out in the world care about Harvard.
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Some people think it's a snooty institution, and why does it matter to me?
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I agree with you on all those points.
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Well, I'm not going to call it snooty, but certainly let's call it exclusive.
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It's not a universal type of an institution.
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However, it is an institution, and one that is used to running independently.
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Right now it's Harvard, right now it's immigrants, right now it's federal jobs.
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This administration makes a lot of people feel very nervous.
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That's why looking at what is happening to Harvard is important.
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Here's the reason why this letter stopped me in my tracks.
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The first thing I noticed it wasn't performative what President Garber did with that letter.
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It wasn't about appeasement or optics.
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It was deliberate, it was structured and it sounded like something a president of a university should say not someone trying to hold onto their job, but someone trying to protect something bigger, to do something that Columbia University and other schools haven't been able to do, and that is stand up for what it believed in.
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No social media rollout, no overly curated press moment, just a formal letter posted from the office of the president on Harvard's website, addressed to the Harvard community, but really addressed to everyone.
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And it started with something most people skip it addresses.
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So often it comes from emotion and people want to dive into the emotion.
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In this letter it was measured.
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The first part the facts.
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Harvard reminded people of what was at stake 75 years of research partnership with the federal government, mutual investment, global innovation.
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Then, right in the middle of that timeline, they dropped the current moment, the Trump administration's late Friday night letter threatening to pull $9 billion in research funding unless Harvard complied with a sweeping list of demands.
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You know I love Friday drops.
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They always mean something because people aren't paying attention on Fridays.
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So when things happen on Fridays, you should pay attention.
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Again.
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The line that really hit me in the letter, quote the university will not surrender its independence or relinquish its constitutional rights.
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End quote.
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That's not bravado, that's strategy.
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Now let's break down the statement structure.
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This was disciplined, layered and sharp.
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Here's the anatomy.
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One context first they open with facts, the history, the shared mission.
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That grounds the audience.
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It reminds them of what's been built.
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Two state the threat, not dramatically, not defensively, just plainly.
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These demands threaten both academic freedom and constitutional rights.
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Three draw the line.
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They stated clearly we will not comply.
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No passive voice, no hedging.
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Four anchor in values.
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They invoke their motto, veritas, and unpacked what it means truth-seeking, openness, reflection.
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That's not a throwaway, that's strategic messaging.
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Five acknowledge complexity.
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They didn't ignore anti-Semitism.
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In fact they detailed steps already taken on campus to address it.
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But they made it clear that work will not be co-opted into compliance with unlawful overreach by the White House.
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And six they end with ownership, quote the work of addressing our shortcomings is ours to define and undertake, end quote.
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Oh, I love that line so much and I love ownership.
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I love accountability.
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It should always come in any type of response.
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Harvard didn't shift blame, they didn't overpromise.
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They owned their lane and protected it.
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This is a letter of defiance, but defiance steeped in their mission and in their motto of Veritas.
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This is a message about truth and standing up for what they believe in.
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This is a message that creates trust.
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Here's what made this letter so powerful for me it's the moral conflict.
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It wasn't just well argued, it was morally grounded.
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This wasn't Harvard versus Trump.
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This was about liberty versus control, truth versus manipulation, mission versus compliance, and it brought up the bigger issue.
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I see with so many leaders right now the fear of taking a stand, not because they don't have values, but because they're afraid of what those values might cost them.
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Don't have values but because they're afraid of what those values might cost them, but because they're afraid of what.
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Okay, I see so many leaders right now.
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I see so many leaders right now afraid of taking a stand.
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These are the leaders that I work with.
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I see so many leaders right now the leaders who I work with they're afraid to take a stand, not because they don't have values, but because they're afraid of what those values might cost them, but because they're afraid of what those values might cost them.
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The letter which I'm certain in some circles in the White House, the letter is referred to because it has created so many problems for the administration.
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Now, at the time of this recording, the White House has given conflicting explanations.
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According to multiple reports, senior Trump administration officials have described the letter as quote unauthorized and said it was sent in error, with some insiders claiming it was dispatched prematurely or intended only for internal use within the administration's anti-Semitism task force.
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Important to note the effectiveness of saying no saying no After Harvard publicly rejected the demands in the letter.
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A senior Trump official contacted the university to clarify that the letter was sent by mistake.
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They buckled.
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The discussions between Harvard and the administration are still ongoing, but the White House has not formally withdrawn the letter either, or its demands.
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In fact, a White House official told CNN that the administration quote stands by the letter.
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The White House may still be fighting, but you can tell who is the clear winner in this fight, and that's why bold statements work.
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We're all sitting in it.
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Here's what made this letter so powerful for me.
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It wasn't just well argued, it was morally grounded.
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This wasn't Harvard versus Trump.
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This was about liberty versus control, truth versus manipulation, mission versus compliance.
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And it brought up the bigger issue I see with so many leaders right now the fear of taking a stand, not because they don't have values, but because they're afraid of what those values might cost them.
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How to lead with that is courageous leadership.
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Lead with your values.
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Respond around your values.
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It's very hard to argue against liberty and truth and mission and values.
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I know and I get it.
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I get that leaders are worried about taking a stand.
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There is an inherent fear with every move that they make.
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That involves a stakeholder that matters.
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But fear makes responses and statements soft, makes the responses vague, makes reputations unstable.
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Harvard didn't do that.
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Here.
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They said essentially here's what we believe, here's the line, and we're not moving.
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And here's the thing, when you speak from that place missions plus values plus law, or in your case it could be policy regulation.
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Whatever it is, it's very hard to get canceled and I have air quotes saying that because even if the backlash comes, you've already decided who you are.
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It will not overtake you.
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Now, what can you do with this story?
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What can you do right now?
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If you're a leader or you're a communicator listening to this message, or even personally, you are under attack by what you perceive to be a bigger power or a person with more power.
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Here's the framework I recommend when writing a bold, high-stakes statement.
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Start with shared ground.
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What history or values connect you with your stakeholder, with your audience?
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Describe that moment clearly.
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What happened, what's the pressure?
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Say what you will not do, draw the line and use plain language.
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Then explain why.
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Anchor the decision in your mission and your values, not in defensiveness.
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Remember this is business, it isn't personal.
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The Godfather Acknowledge complexity.
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Yes, some issues require nuance, but nuance shouldn't paralyze clarity and end with ownership.
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Tell people what you're doing next and that you're willing to be accountable for it.
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Always be accountable for your role in what's taking place.
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This is how you protect your credibility.
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This is how you defend your reputation before the backlash defines it for you.
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The Harvard letter isn't just a university standing up to the government.
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It's a reminder that leadership isn't about avoiding criticism.
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It's about being prepared for it, and the best way to prepare is to know what you stand for and to say it loud when it matters most.
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You don't need a PR team or a legal department to do that.
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You need clarity, you need courage and you need a little strategy.
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You need me energy.
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You need me.
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I laugh, but it's true.
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This is what I believe in.
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This is what I talk about every single week.
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This is how I decide my water cooler topics.
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It's the device that I use.
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Talk about current events and talk about things that we see in the news, even with celebrities, but there is always a core message there, because I do not do my work based on ego, based on money.
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I do my work based on my value system.
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That's why it feels so good to do what I do If this topic hit home, if you're a leader or communicator who felt like a boulder rolled off your chest as you listened to me, I've got more for you on this topic.
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On Substack, head over to Substack and follow me at Molly McPherson.
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You can read my article.
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This Is Not Normal.
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What Harvard's Bold Statement Can Teach Every Leader?
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You can read it.
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You can share it.
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If you're a communicator and you are working with a leadership team right now who's worried about the backlash, I urge you to read that article.
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It was written for you, especially if you've got a reluctant leader who avoids conflict until it's too late.
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And if you want the actual template how to write a statement like Harvard, step-by-step.
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It's available to my members in Substack how to write a bold statement when stakes are high.
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Just head over there right now and you can download that guide.
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It's a guide that walks you through the exact structure I use with my own clients, including one right now who's preparing a speech for a high pressure situation.
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You better believe I am using this template my Substack membership.
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It's $7 a month, $70 for a year.
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This template alone is worth it.
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It will work for you, but I encourage you, especially communicators join my sub SAC membership because that's where I'm sharing a lot of my templates, because I really want to help other communicators out there.
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You'll find links to both of the pieces in the show notes so you can start writing statements that don't just survive backlash but stand through it, because in 2025, staying silent isn't the safe move, standing clear is.
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But first, before I go, another mom moment.
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I posted a story to my Instagram account asking if anyone would have a moment in their schedule to fill out a survey.
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It was a survey created by my middle Kate, for a class.
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She's graduating from Loyola Chicago soon, in a couple weeks.
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I wanted to help her with this last assignment and, believe me, I struggled with it.
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But I thought, why not?
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And one of the reasons why I gave in is because Kate scored an amazing job.
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I am so proud of her.
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I'm still on cloud nine.
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Any parent out there who has had a child come up to their senior year of college and you want to make sure that they land somewhere in this economy right now what a difficult time to get a job.
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So I am so happy and so proud of Kate, so I felt like I had to do this for her.
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So I wanted to thank some of the people who filled out that survey.
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So I want to thank these followers, in particular.
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At it's Just Isaac.