WEBVTT
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Start with breaking news about Andrew Mountbatten Windsor.
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The BBC understands that he has been arrested on suspicion of misconduct in public office.
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That's from our correspondent who has found that information out.
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Just for context, we heard this morning from the Prime Minister in an interview that nobody is above the law when he was asked about Andrew Mountbatten-Windsor, but he declined to say whether the former Prince should volunteer himself to the UK police.
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We now understand, though, that Andrew Mountbatten-Windsor, the former Prince Andrew, has been arrested on suspicion of misconduct in public office.
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Hey there, everyone.
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Welcome back to the PR Breakdown.
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I'm your host, Molly McPherson.
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And if you've been following along, you know I've been tracking the Epstein Files stories for a beat.
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Not for the gossip, not for the tabloid angle, but because it is one of the most instructive crisis communication case studies.
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Many of us, any of us, will ever have a front row see-to.
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And it seems like every week it gets bigger.
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Each week, more names, more consequences, more institutional squirming.
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This episode was supposed to be a look at more of the names and how they are responding to the reveal in the files, but I have to take a bit of a detour because of the recent legal escalation out of the UK.
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And that is the royal arrest, the institutional response, and a very interesting live that I had last week.
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So having said this, let me tell you right now, this Friday, March 6th at 11 a.m.
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Eastern Time, we're going to do a special Royal Family PR breakdown live.
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You can head over to YouTube or Substack to follow along on the live stream.
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Last week, when we were going to discuss the Epstein Files, we spent some time on Andrew, and everyone in the chat not only wanted to talk about Andrew, but everyone had their own little tidbits to add about the royal family.
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So if you want to join us, bring your questions, bring your thoughts, bring your tidbits, because this one is going to be good.
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Now, let's talk about Andrew.
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The facts first.
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On February 19th, his 66th birthday of all days, Andrew Mountbatten Windsor was arrested by British police on suspicion of misconduct in public office.
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He wasn't arrested for any of the accusations that we heard about what he did with women, or particularly with the late Virginia Gouffrey.
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This is a case of them nabbing Andrew because of something that was found in the recent files release.
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The specific allegation is that while serving as a UK trade envoy, he shared confidential information with Jeffrey Epstein.
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And so he was arrested, held for several hours, and then released.
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So no charges have been filed yet, no bail conditions.
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He can travel freely and doesn't have to report to the police regularly.
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But here's what released under investigation actually means in the UK system.
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Based on my research, it doesn't mean that it's over.
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It means the Crown Prosecution Service now has to apply their evidential test.
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And is there enough evidence to charge?
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And their public interest test.
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Is it in the public interest to prosecute?
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I would think that it is.
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Both tests have to be met.
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And also there is a Crown Court backlog.
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So if this does go to charges and a jury trial, many of the legal analysts are saying that it could be years before it's actually heard.
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An important legal note: misconduct in public office in the UK carries a maximum sentence of life imprisonment.
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That's not a minor charge.
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That's as serious as it gets.
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Now, what else is being investigated?
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And this is where it gets more serious than most of the coverage is acknowledging that the Thames Valley police have confirmed two separate lines of investigation.
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First, as I said, the current misconduct charge tied to sharing information with Epstein.
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But second, a separate report about a woman allegedly taken to an address in Windsor in 2010 for what police describe as quote sexual purposes.
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That second allegation is being assessed in coordination with U.S.
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law enforcement.
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So properties linked to Andrew have been searched, including his homes in Sanchingham.
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Now, as you can see in the coverage, the properties linked to Andrew have been searched.
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It is not a fishing expedition.
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You do not get search warrants without probable cause.
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And separately, there are growing calls in the U.S.
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for him to testify before Congress about his dealings with Epstein.
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Those are a lot of facts, a lot of facts for you to absorb.
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Whew.
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A breath.
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We just laid out a lot of the facts.
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And I need to give you time to absorb all of it.
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Now let's move on to the royal fallout.
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Because I'm looking at this from many different angles, one being the institutional picture.
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Because I do work with a lot of clients, I always look at the organization, the institution, in this case, the royal family, because this is where crisis communication gets really interesting.
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Now, you know, back in October of 2025, Andrew had to give up his royal styles and honors, including the Duke of York title that came from his brother, King Charles, and the wider family.
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He is no longer styled as Prince Andrew in any official capacity.
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He is Andrew Mountbatten, Windsor.
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He also lost Royal Lodge, and that's his longtime Windsor residence.
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He's now living on a smaller property on this Andrewham estate in Norfolk.
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Could you imagine how far this guy has fallen?
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And by all accounts, his entire life, he is even up until the arrest, this is a man with an ego.
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But despite all of that, he does remain eight in line to the throne under the current law.
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And the British government is now actively considering legislation to remove him from that line of succession entirely.
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So here where brings another layer of the story: the Charles versus the Elizabeth contrast.
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So the reporting, and I was listening to a lot of BBC reporting since last Friday.
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They are drawing, all the reports are drawing a very clear line between how the late Queen handled Andrew and how Charles is handling him.
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Reports are saying that those two brothers are not that close.
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Hmm.
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Generational trauma brought down.
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Interesting.
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Elizabeth's instinct was to protect her rumored favor child, but King Charles' posture is entirely different.
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He is stripping him of everything and essentially kicking him out of everything.
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So that contrast tells you everything where the palace sees in its interests right now.
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Now the palace statement has been careful.
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The allegations are for Andrew to answer, not the royal family.
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That distinction is important.
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The institution also, since their last statement as well about Andrew, supports victims of sexual abuse.
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The institution wants to protect its own reputation from further damage.
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It's not just about King Charles, it's also the succession of William.
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But reading that carefully, it's not a defense.
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It is a very deliberate step back.
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The palace is not defending Andrew.
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They are managing their own exposure.
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So I think this is PR damage control, but it's also brothers.
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It's also family.
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So the crisis comms read here.
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Andrew's response pattern over the past several years is one of the most instructive examples I have of what I call this avoidance spiral.
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I wrote about it in Substack.
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I published it last Friday.
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I, when I woke up early on Friday morning, the first notification I saw was about Andrew.
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I was already up for at least an hour when I saw my first notification about Andrew.
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And my first thought was, oh, this is going to change my day because I have to write something about it, talk about it, because I've been following him and following this tactic of step one, deny and deflect.
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Remember that Newsnight interview in 2019.
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I still use it as a teaching example where he had no recollection, couldn't sweat due to a medical condition, remembered everything about bringing Beatrice, I believe, to the Pizza Express in Woking.
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Everything was specific.
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It was verifiable.
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But it had such ultimately damaging, you know, everything he talked about was very specific.
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And anything that he wanted to have verified, it was ultimately incredibly damaging because he looked guilty as he was saying it.
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It looked like he was deflecting, not just what he was saying.
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And the step two was a strategic withdrawal.
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He did disappear from public life.
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He let the institution, the royal family, absorb the heat.
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And he let time do the work.
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The next step, he relied on the institution for cover.
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As long as the palace was protecting him, keeping him at Royal Lodge, maintaining some normal connection, he had a buffer.
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And that buffer was his mom.
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And now that his brother, King Charles, is in charge, the next step, the institution withdraws, and there is no buffer left.
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And the legal system arrives.
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So when you build, so here's the lesson: when you build your entire crisis strategy on avoidance, no accountability, no real statement, no attempt to get ahead of the story, you are not resolving the crisis.
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You're only delaying it.
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And delayed crises don't shrink, they accumulate interest.
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Speaking of interest, the Harry and Megan angle.
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That is an observation that we have to point out before we move on here because I think it's genuinely analytically relevant.
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For years, the Duke and Duchess of Sussex absorbed a disproportionate share of critical royal coverage.
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Some of it earned, a lot of it not.
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But the media always needs a villain.
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And with Andrew quietly sidelined, the tabloids found other targets in Harry and Megan, primarily Megan.
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Now, an actual villain is front and center.
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The narrative architecture of the royal family just shifted.
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The smartest thing Harry and Meghan can do right now is stay completely silent.
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Just keep going about their day, keep going about their business, and let this all play out.
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We'll get into that much more in depth on March 6th on our live.
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So the rest of the fallout.
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But now we have to touch base on the rest of the fallout.
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Who's down, who's dodging, who's surviving, because we do have to bring it into the Epcine Files because we are seeing so much of this crisis PR machinations happening behind the scenes.
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I looked at the New York Times because they were tracking every person who faced concrete consequences from the Epstein files.
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So let's just touch base on a couple of them and look for the teaching element, not the pile on because each one is its own case study.
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So let's walk through the ones that have made some of the headlines and look for the teaching angles here.
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And let's look at it as its own, as each one, and let's accountability and pressure.
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The first one, Les Wexner.
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He's the former Victoria Secret CEO, also major Republican donor.
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He has repeatedly said he was conned by Epstein, that he has no personal relationship with him, that he did nothing wrong.
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But if you listen to any podcast or you read any article, Les Wexner is tied so deeply to Epstein.
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The reason why we have an Epstein is because of Les Wexner.
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And this was interesting that came out a couple days ago.
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Four and a half hours into Wexner's deposition before the House Oversight Committee, Wexner was cut off by his own attorney with a very blunt warning.
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So before I play this viral clip, I just want warning language.
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Tell me the context.
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Because if if I just say yes or no, you won't understand it.
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And I just I really don't want this whole group to understand it.
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And uh I never would have guessed I was being con ever, ever.
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The deceit was so subtle.
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Yes, I answered the question.
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Okay.
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I'm sure we all appreciate the stories.
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We're just trying to answer the questions that they actually want to answer the question.
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That's very helpful.
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Thank you.
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I hope it is.
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And could I ask you, I think you said in the last hour it was your understanding that Mr.
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Epstein, while he was working for you, also had other clients.
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Is that right?
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Yes.
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So would that mean that his work for you, you understood it to be part-time?
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I wouldn't describe it that way.
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You know, I knew it wasn't full time.
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I thought it was full-time because he had other clients at substance, real substance.
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As a listener, it sounds like substantial demands that you're describing.
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You were, and of course, are one of the wealthiest people in the country managing all of your personal affairs, I would think, would typically demand all of somebody's bandwidth.
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It sounds like that was an issue with the guy before Epstein.
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How was he able to do that job, but also do work for other clients at the same time?
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I think Peg does the work now.
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Um I think you could supervise the work overview.
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And say you could do really thorough work if you were doing it three or four days a month, certainly a week or a day a day a month, just focusing on these things because they were accountables and tax lawyers and other people.
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And then what's in setting up sp as an example?
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I wouldn't have added inventory furniture or valuables.
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How could you have all silverware in your house and weapons?
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I didn't count forks and spoons, and it's like just that people could be walking out with forks and spoons.
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I think that's a good idea.
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We gotta have an inventory.
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I hired a lady that'd be like the house manager who had run the U.S.
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Embassy in Rome and said, Yeah, I know how to do this.
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And I said, And I said, Well, why don't we keep inventories of stuff?
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And she said, Well yeah, I could do that.
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So she did that as a as kind of a pinny example, but I wouldn't have had the idea.
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But then all the things were inventory.
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That wasn't work for me or Jeffrey.
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It was just regularly done.
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Answer not the question.
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Answer the question.
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Okay.
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Wow.
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Wow.
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That's a bad clip.
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But what Wexner is doing is in his testimony is this narrowing denial.
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You make a very specific, very narrow claim to create distance from the scandal, and the evidence slowly fills the gap.
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And the more specific the denial, the worse it looks when it falls apart.
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Because now you don't just have the original problem, you have a credibility problem on top of it.
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So we have to keep watching Wexner because it's going to be a master class in something: either how to survive congressional scrutiny or how not to.
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Next person, Thomas Pritzker.
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He stepped down as executive chairman of Hyatt Hotels after the files revealed he was in regular contact with Epstein.
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Not before 2008, when Epstein took his plea deal, but after.
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Years after.
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So in crisis communications, the continued association problem is one of the most damaging patterns there is.
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And that is a problem that is following a lot of these people associated with Epstein.
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They still communicated with them after 2008.
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It's one thing to have known someone before a scandal, but it's completely different when you've maintained contact after they were convicted of sex crimes.
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Public perception, and juries, by the way, treat those two things very differently.
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I didn't know is defensible.
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I knew and continued the relationship is not.
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Another person, the press and the public, everyone looking at, particularly coming out of the Winter Olympics, is Casey Wasserman and the 2028 Olympics.
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Now, this one is textbook crisis amplification through secondary roles.
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Wasserman is the chairman of the LA 2028 Olympics.
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Emails surfaced in the files.
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Emails surfaced showing flirtatious messages to Ghlaine Maxwell.
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Dozens of musicians and performers left his talent agency.
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Now he's selling it.
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And he was selling it so quickly, it almost felt like it was okay to sell.
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I don't know.
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I don't know anything about this, but it happened so quickly to decide to completely let go of your agency.
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But I don't know, who knows?
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Maybe he did decide to sell it after these files were released.
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But there's a lesson here.
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Your highest profile role determines the severity of your crisis.
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Because if Wasserman had been a private citizen, this may have been containable for him.
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But when you're a public face of not just your agency, so you let it go, but now the Olympics.
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That is a global symbol of integrity and youth and sports and teamwork.
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The bar is entirely different.
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So the context doesn't just shape the narrative here, it determines the consequence.
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So as of now, he is still the chair of the LA 2028 Olympics, but I don't know how he possibly could be.
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Think about the Winter Olympics.
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Think about all the stories about the Winter Olympics.
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Did you watch the women winning the gold medal hockey game, all the women competing?
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How could you watch females compete in the 2028 Olympics without thinking about Casey Wasserman?
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Or maybe you don't think about Casey Wasserman.
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Maybe you wouldn't by then.
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But right now, as they plan for it, I don't know.
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Next, Leo Botstein and Bard College.
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This is another one that I've been following.
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I posted something on social media when I was in Arizona last week.
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Actually, Greg and I were in Arizona and he read the headline about Leo Botstein being found out in the files because he reported in New York for over 45 years.