Dec. 9, 2025

The PR Hits, Misses, and Face Plants You Missed This Week

This week’s episode gives you a front row seat to my Friday live sessions, where culture, crisis, and community collide in the best possible way. Think of it as a sampler plate of reputational highs and lows. Some hits. Some misses. A few absolute disasters. And plenty of sharp commentary from the people who show up ready to spar.

We dug into the stories bubbling across media, politics, entertainment, and news.

Here’s what we got into:

• The tightening screws around Pete Hegseth and the trip wires Trump keeps casually laying in public.
• Signal Gate, and why the smallest digital habits always tell the biggest story.
• The American Eagle campaign, Pantone’s baffling color of the year, and the new era of rage bait.
• Spotify Wrapped’s identity crisis, including why the app suddenly thinks everyone is eighty.
• The Lizzo Substack pivot and why her cancellation narrative leaves out the part that actually mattered.
• The Belichick and Jordan Hudson saga that refuses to stop producing plot twists.
• Erica Kirk’s full rebrand tour and what happens when an influencer decides to shed the bling.
• The royal chaos machine that somehow keeps spinning even when no one is asking it to.
• The early contenders for 2025’s best and worst crises, including a few names the audience threw in with real enthusiasm.

If you want the unfiltered version, join us live next Friday. Right now, the streams run through Substack, but soon you’ll be able to watch on YouTube, Instagram, and Facebook. The room always warms up fast. The opinions never stay polite for long.

Until then, pay attention to what people actually react to, not what the talking points tell you. That’s where the truth hides.

If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.

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00:00 - Welcome And Live Format Preview

04:26 - Setting Up The Week’s PR Hits And Misses

07:41 - Ryan Reynolds, AdAge, And Reputation Metrics

11:36 - Trump, Pete Hegseth, And The Tripwire Theory

15:51 - Signal Gate And Pressure Mounting

18:21 - Rage Bait, American Eagle, And Spotify Wrapped

22:16 - Pantone’s Cloud Dancer Backlash

26:56 - Teasing Vault Events And Celebrity Roundups

30:26 - Royals, Sephora, And Celebrity PR Moves

34:56 - Lizzo’s Substack Pivot And Accountability

40:16 - Publicists vs Reputation Managers

WEBVTT

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Hey there, welcome back to the PR Breakdown.

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I'm your host, Molly McPherson.

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Welcome back to all my listeners, or welcome in.

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Either way, you picked a good one.

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This week's episode is a taste of the live sessions I do every Friday, or at least I'm trying to.

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On Substack soon, thanks to Substack Technology, I will be able to live stream simultaneously on TikTok, YouTube, Instagram, and Facebook.

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So everyone's gonna be joining the party soon.

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If you haven't checked in on my Substack live chats, every week we dig into the hot stories that are bubbling up in culture and crisis land.

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I bring the stories I'm wrestling with, I'm watching, I'm trying to figure out.

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And then the community in the chat brings their knowledge, their questions, and yes, thankfully, their sharp humor.

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For this episode, I pulled together the PR hits and misses that we were all talking about last Friday.

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Think of it as a sampler plate of reputation chaos unfolding in real time, or at least a couple days ago.

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And you know how it goes.

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Give people the floor or the chat, and suddenly everyone has votes, opinions, links, clips, and I encourage it.

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So take a listen to the episode and come back next week when I break down the best and worst PR crises of the year, 2025.

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I've been asking people on social media and in these live chats to share their choices because coming up with my list is half the fun.

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The other half is definitely getting your list.

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You're gonna hear some of the choices that came in the chat last week, and I would love to hear yours as well.

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Take a listen, and hopefully next time you can join us live.

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Hello everyone.

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I did a pivot here.

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Typically on Fridays, I do my top, what do we talk about?

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Our top PR stories for the week that I'm watching reputation-wise.

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But it is the end of the year.

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I thought, why not give you some of the PR hits and misses for the week?

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I want to get your thoughts on it as well.

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And then give me your choices.

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Let's do the quick hits of the week.

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Does anyone have any thoughts, hits and misses for the week?

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I'm doing so many.

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I have best and worst hits.

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We got to settle on what we're gonna do.

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I'm just gonna give you a couple of them, and then we're going to end here with our list because when people start thinking about 2025, and as Manny pointed out, yesterday was the impromptu, that was Vaultish.

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I like how he said that it was Vaultish list.

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And the names were fabulous.

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They were really, really good, the brands and the names.

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But I had someone come into my DMs and start giving me Scuttle, which is one of the great things that I love, is when people give me scuttle about certain things.

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Someone also mentioned to me that AdAge named Astronomer, the ad, the Ryan Reynolds produced ad with Gwyneth Peltrow for Astronomer.

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And I know so many people think this.

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I am not one of them.

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It was listed as one of their best ads of 2025.

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I'm not quite sure of the metric that they are using, but my metric of reputation makes it a massive, massive fail when you send millions, probably, six figures minimum, maybe up to a million.

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I think I read a million to Ryan Reynolds to fix a reputation problem when he's in the middle of a reputation problem.

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So go ahead for your list.

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We can put down Ryan, we can put down Blake.

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So many people already did that.

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So quickly for this week, let's just do our PR hits and misses for this week.

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I have a couple.

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Right before I hopped on, I was texting back and forth with a client.

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When people are pissed off online and what they complain about, and then when they start to complain, they start to poke and dig.

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And then that's how these crises happen because they usually start with something.

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That's going to be my leadoff for my list for the week.

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The watch list that I sent is the first story.

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So every Monday, if you're in the membership, you'll get this list because I also want to know what you're watching too.

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100% Pete Heggseth.

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The screws are tightening so hard on this guy.

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But what I noticed was the press on Sunday with Donald Trump when he was explaining Pete Hegseth and doing the second shot.

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He was agreeing doubling down in support of Pete Hegseth.

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But to me, how he said it almost when he came out and doubled down, it's he set a tripwire.

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Pete Hagseth is on his way out.

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He's setting up Pete Hagseth to fail.

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And then Pete Hegseth is setting up Admiral Frank, but actually I think he goes by Mitch, Bradley to fail.

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So it is a cluster clock, if you know what I mean.

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So I actually think Pete Hagseth, and it even though the Pete Hagsh is a Secretary of Defense, I won't call him anything else.

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In my work, in my client work, it's the same thing.

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And like I was saying, when I was going back and forth with this manager, there are just tells that are out there.

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And the tells on Trump and watching him, I was watching the cabinet meeting live this week because Greg, he was doing the, they needed them to fill in on the new news.

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And then I kept it running, and they happened to his station happened to run the cabinet live, and I'm watching Trump fall asleep.

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It's not only all the other sundowning in the middle of the day, the things that are happening, but I don't think he cares.

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He just doesn't care about any of these people.

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All right.

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So Hegseth, definitely one of them.

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Another one, I threw this in today.

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Is it just me?

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Let me know.

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Did anyone get their Spotify wrapped?

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All right.

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So, and let me know this week if you guys have anything else this week.

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Also, Signal Gate is crushing.

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That's what I want to say.

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The screws are tightening on Pete Hegseth.

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Remember the whole signal gate?

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I did a podcast about that a while back of Pete Heggseth using Signal app.

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Oxford University names Rage Bait as word of the year.

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I think, oh, what did someone just tell me this?

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I think it was on TikTok.

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They were comparing.

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I know what it was.

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Well, thank you, Gregory.

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So we all know American Eagle.

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Now, I'm gonna tell you this right now.

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You guys let me know.

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Is American Eagle reputation-wise a win or a loss?

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We kind of talked about it yesterday.

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But American Eagle, what do you think?

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And it and it ties hand in hand with Sidney Sweeney, right?

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But Oxford University, their names Rage Bait is Oxford University names Rage Bait as word of the year, and Greg says it's two words.

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And he's right, it is two words.

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Nothing gets by Greg.

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But there's rage bait choices.

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American Eagle to me is a rage bait ad campaign.

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The other ad campaign from this week, Spotify thinks you're 80 because you stream jazz and classical.

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Okay.

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My 23-year-old was 73.

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My 21-year-old was 74.

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Or no, 77.

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I was 70.

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Yeah, that's why the whole thing is great.

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The stock market says American Eagles will win herb.

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Yeah.

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I'm going to put them in the win column.

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I think they'll probably be in our win column.

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I think they're going to be in our win column.

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But the other brand, did anybody see?

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And this is what someone was texting me on the back end there, a journalist, the pantome color of the year.

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I posted it on Substack today and also on Threads.

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Anybody see the Pantone Color of the Year?

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And I wrote back to this journalist.

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They're at a network, they write for a network.

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I said, it seems very American Eagle-esque.

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Did anybody see the Pantone color of the year?

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I had posted when I heard the name of it.

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It reminded me of Private Dancer.

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It's cloud.

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It's cloud.

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Yeah, it's not a color.

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It's like a creamy, it's like an oatmeal that's been sitting out for a couple days.

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Pantone's president talked about it, really?

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And she's a black woman.

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Oh, I have to see then the response from Pantone.

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It's not getting good vibes here.

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Now you could say they chose this cloud white because where we are right now is in nothing a world of nothingness, like nothing.

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But yeah, so it's cloud dancer.

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So yeah, in my head, all I can hear the brain worm is I'm your private dancer.

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But to make it in this day and age of animals, do I want to say xenophobic?

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I guess I could.

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I wonder how it landed.

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Cloud Dancer is a Native American name.

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Oh, that's in there as well.

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Caleb, you love private dancer.

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So there's that.

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So there's Pantone.

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I said this is going to be a bad crisis and they will not recover.

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They will not recover from this.

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It wasn't a cancellation.

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They're still in it.

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So yesterday, I'm at my salon and I'm sitting there on Substack, and there someone has just opened a Substack and doing something that is straight out of the Molly McPherson playbook.

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I am not talking about Blake.

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I'm it is not Blake, which by the way, December 17th, 7 p.m.

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Eastern time, Dr.

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Abby is coming in the vault.

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We are going to do a one-year roundup on Blake Lively, Ryan Reynolds, and Justin Baldone.

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Will Blake and Ryan be on the 2025 list?

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What do you guys think?

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What do you think?

00:12:08.840 --> 00:12:11.560
Okay, Herb saying Ashton, Joe and Sophie.

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No, Caleb, I like your timing, but not Joe and Sophie.

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No, same time of year.

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I'll do more hints.

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I'll do, I'll do more hints because I have to.

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Oh, Ashton could you, by the way, his wife, Amila, right?

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Where did she pop up recently?

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I think she did an article about being in the mom's group or something like that.

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And I thought, ooh, that was smart.

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So she's trying to distance herself brand-wise from her husband, Ashton.

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Yeah, something in town.

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She was doing something in town.

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Do you think by the at the end of 2024 that we'll still be talking about Blake Lively at the end of 2025?

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No.

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Well, yes, Louise, I did because a year ago, the Friday before the Christmas holiday is when Blake Lively filed that complaint against Justin Beldoney.

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So we are going to do a one-year revisit.

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So December 17th, 7 p.m., if you want to join me in the vault.

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It's for members only in the vault.

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We are doing a deep dive with Dr.

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Abby.

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I'm going to talk about the reputation of it, and Dr.

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Abby's going to talk about the psychology.

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Mila Kunas, thank you, Herb.

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I can always rely on you.

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Reveals she's head of the HOA.

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That's what it was.

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Oldheimers Association.

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For her, and I love this, her Beverly Hills neighborhood.

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It's like she tried, but she did.

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Oh, Prince Harry Skit on Stephen Kilbert Colbert.

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Even as a Brit, Carla, you're a Brit.

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Who the Washington Post, an opinion essay in the Washington Post, it was so biting about Megan's new program comparing her to Wallace Simpson.

00:13:39.080 --> 00:13:40.840
It was really, really good.

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That when you're a royal in love and you've been excommunicated or by choice, which really kind of in a way, Harry's not a king, but they kind of excommunicated themselves.

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What do you do?

00:13:52.200 --> 00:13:54.680
You sit and you make jam and you go on Stephen Colbert.

00:13:54.759 --> 00:13:56.279
You go on Stephen Colbert, right?

00:13:56.519 --> 00:13:56.840
Okay.

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So we bounced around a lot.

00:13:59.320 --> 00:14:03.560
But no, this artist, and then I'll wrap here and then we'll go to our list, our tops.

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Sephora's Christmas ad.

00:14:05.720 --> 00:14:08.200
Someone tell me, what was the Sephora Christmas ad?

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Did they do something?

00:14:09.320 --> 00:14:10.440
Yeah, it's not Wallace Simpson.

00:14:10.519 --> 00:14:10.680
Yeah.

00:14:10.759 --> 00:14:13.159
Like Wallace Simpson, they quoted that Wallace Simpson said something.

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Love, love is a difficult thing.

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When you sacrifice for love, which let's face it, so this artist is on Substack now.

00:14:20.120 --> 00:14:27.480
And this artist posted there's two essays on there Mariah and Sephora.

00:14:27.960 --> 00:14:30.840
So I'll look at the Sephora ad with Mariah Carey.

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Interesting.

00:14:32.039 --> 00:14:42.039
But this artist was canceled two years ago and is still canceled and went on Substack and wrote an essay about being canceled.

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And I'll give you the title, I'll give you the title of it and see if you can guess it from the title.

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Cancel Me Again, a canceled woman's take on why everyone should get canceled at least once.

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Who wrote that article?

00:14:56.360 --> 00:15:00.360
I saw that right away, and I had to read it.

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And I read it and I already started writing it.

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I went, girl, but I can't write that because then I'll be lashed at that.

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But but when I say girl, I call my daughters girl, I call everybody girls.

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I want to write, girl, you were not canceled because of these reasons.

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And do you think who do we got?

00:15:16.440 --> 00:15:19.639
Sherry, Chris, you got it.

00:15:19.960 --> 00:15:29.159
Straight out of the Molly McPherson playbook of when you're canceled on one platform, you go to a you go to the opposite platform and you write there.

00:15:29.399 --> 00:15:33.879
So Lizzo showing up on Substack, it's like showing up on LinkedIn.

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I mean, you would never expect it.

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But she's in the replies.

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I mean, I believe that that's her in the reply.

00:15:40.279 --> 00:15:46.759
I was reading her essay about being canceled, and she's naming all these things that she did.

00:15:47.080 --> 00:15:49.720
And my podcast next week is going to be about it.

00:15:49.879 --> 00:15:54.279
But I read it and she said, This is what the reasons why she was canceled.

00:15:54.440 --> 00:16:06.440
Doing a smoothie detox, wearing a mask, not wearing a mask, playing a crystal flute, crying, complaining, saying I make music for black women, unknowingly using, do you remember that when she used the slur in a song?

00:16:06.759 --> 00:16:10.360
Which I think was before the cancellation, and she changed the song, whatever.

00:16:10.440 --> 00:16:18.120
She talked about, I don't know if she went to a Lakers game where she went on, she was in the court and she kind of had an outfit on that showed her butt cheeks.

00:16:18.200 --> 00:16:25.799
But anyway, but when this whole article she's saying about being canceled, hey, if you haven't been canceled, yet what did she not do in this article?

00:16:25.960 --> 00:16:26.840
What did she not do?

00:16:27.000 --> 00:16:29.320
She did not name the reason why she was canceled.

00:16:29.480 --> 00:16:31.159
She was not canceled for those reasons.

00:16:31.320 --> 00:16:34.919
And she does mention conservatives came after her or whatever.

00:16:35.080 --> 00:16:44.360
When conservatives come after you, especially if you're a singer, if you're Lizzo, you're a black singer, you're a black singer, loud, proud, you are all out.

00:16:44.919 --> 00:16:48.440
You are you and you make no excuses who you are.

00:16:48.680 --> 00:16:50.120
Her brand was fantastic.

00:16:50.279 --> 00:16:52.919
It was close to it was not canceled for those reasons.

00:16:53.080 --> 00:16:57.240
Yeah, conservatives may not have liked what Lizzo did, but that's not why she was canceled.

00:16:57.399 --> 00:17:01.399
If conservatives don't like you and you're Lizzo, that's not cancel.

00:17:01.560 --> 00:17:02.759
That's engagement.

00:17:02.919 --> 00:17:04.440
That's what makes you big.

00:17:04.599 --> 00:17:05.960
It's a pain.

00:17:06.359 --> 00:17:07.879
You're not being canceled.

00:17:08.039 --> 00:17:12.200
You're being boosted because it's negativity online, and that's what makes people important online.

00:17:12.519 --> 00:17:15.000
You were canceled because of how you treated your dancers.

00:17:15.159 --> 00:17:19.720
And more than that, and it actually that wasn't the reason why you were canceled, really.

00:17:20.119 --> 00:17:23.399
I'm actually writing this article, my rebuttal to Lizzo right now.

00:17:23.480 --> 00:17:25.879
And it's actually more of a Lizzo let me help you.

00:17:26.119 --> 00:17:34.200
She was canceled because she hired Marty Singer, who is a lawyer, Bill Cosby, Charlie Sheen.

00:17:34.680 --> 00:17:35.480
Come on.

00:17:35.879 --> 00:17:39.000
And the response was to go after the dancers.

00:17:39.319 --> 00:17:40.839
That's why Lizzo was canceled.

00:17:41.159 --> 00:17:43.879
She wraps up my PR miss for the week.

00:17:44.119 --> 00:17:47.319
That is my biggest PR miss for the week.

00:17:47.480 --> 00:17:50.519
And she does not deserve to come back.

00:17:50.759 --> 00:17:56.119
Now, I will say I don't blame Lizzo because this is her representation.

00:17:56.359 --> 00:17:58.680
She needs new representation badly.

00:17:58.839 --> 00:18:01.559
And reading her article, maybe it's just me if you guys want to read it.

00:18:01.720 --> 00:18:05.000
I feel parts of it were her, and then other parts weren't her.

00:18:05.159 --> 00:18:10.440
And if I had to guess, her team is made up, she has the lawyer, Marty Singer.

00:18:10.680 --> 00:18:11.960
Who else Marty Singer in our group?

00:18:12.039 --> 00:18:13.319
Remember, we talked about Marty Singer?

00:18:13.720 --> 00:18:16.519
Jeremy Renner hired Marty Singer.

00:18:16.759 --> 00:18:18.839
That's how I look at it as a reputation manager.

00:18:19.000 --> 00:18:23.160
How do you know someone's guilty in Hollywood or in the whole entertainment world?

00:18:23.319 --> 00:18:24.839
Is when they hire Marty Singer.

00:18:25.720 --> 00:18:29.240
Because he's the lawyer who gets off people who are guilty.

00:18:29.400 --> 00:18:36.519
And Lizzo, but they think, oh, he's a bulldog, but he does not understand online sentiment and how it works.

00:18:36.680 --> 00:18:37.720
He does not understand.

00:18:37.799 --> 00:18:40.120
There is zero accountability to it.

00:18:40.200 --> 00:18:42.039
So that's our podcast next week.

00:18:42.200 --> 00:18:44.039
What do you guys think about the whole Lizzo thing?

00:18:44.200 --> 00:18:44.920
Is it just me?

00:18:45.079 --> 00:18:46.759
Am I screaming in the woods?

00:18:47.400 --> 00:18:49.720
Okay, so that's my week.

00:18:50.120 --> 00:18:53.480
That's my week for oh, I joined late.

00:18:53.559 --> 00:18:55.319
I'm in Lizzo's private channel.

00:18:55.559 --> 00:18:56.200
You are?

00:18:56.599 --> 00:18:59.000
Who else is in Lizzo's private channel?

00:18:59.319 --> 00:19:02.440
What is what is Lizzo's private channel?

00:19:02.759 --> 00:19:06.120
Lizzo's Substack rebrand is so wild, isn't it?

00:19:06.359 --> 00:19:09.160
It is so contrarian to her brand.

00:19:09.559 --> 00:19:11.880
It is so contrarian to her brand.

00:19:11.960 --> 00:19:12.920
I completely agree.

00:19:13.079 --> 00:19:15.160
I think oh, this is what I was saying.

00:19:15.480 --> 00:19:22.680
Her team does not have a true reputation manager on there, someone who understands reputation management.

00:19:22.839 --> 00:19:37.000
She has publicists, and here's the thing: this is nothing against publicists, but too many people in the entertainment industry or in the space, and even if it's not entertainment, even if it's, I deal with a lot of content creators and influencers.

00:19:37.240 --> 00:19:39.880
One person actually, I'll say this on TikTok.

00:19:40.039 --> 00:19:42.759
I posted, what are the oh, juictey?

00:19:42.839 --> 00:19:45.160
What kind of juicy T is she dropping in that private channel?

00:19:45.319 --> 00:19:45.799
Exactly.

00:19:46.039 --> 00:19:56.759
But speaking of Juic T, and I'm just gonna give you the heads up right now, I cannot tell you the juicy tea but someone in my comments asked the asked asked me, how come you didn't comment on this?

00:19:56.920 --> 00:19:57.799
And I let it go.

00:19:57.880 --> 00:20:07.240
And the reason why I didn't is because I was hired to help someone because of that said crisis that was unsaid to me, but it but it was huge.

00:20:07.400 --> 00:20:11.400
And this person, but it's the same thing.

00:20:11.640 --> 00:20:17.799
They get publicists who come in and they hire publicists who act like crisis managers.

00:20:17.960 --> 00:20:21.480
Publicists are there to get press for people, to get engagement.

00:20:21.880 --> 00:20:28.440
Crisis managers and reputational managers like me, we're out there looking for risk and we tell you what not to do.

00:20:28.680 --> 00:20:30.200
We want to pull you back in.

00:20:30.519 --> 00:20:32.839
And publicists want to put you back out there.

00:20:33.000 --> 00:20:41.799
When when a crisis happens, what these publicists do is they go out, they put the stuff out there to try and claim it, and you can't.

00:20:41.880 --> 00:20:42.920
That's when you lose it.

00:20:43.319 --> 00:20:45.240
I think it was just a ploy to change your image.

00:20:45.319 --> 00:20:46.120
Yeah, it was.

00:20:46.279 --> 00:20:54.039
Lizzo is trying sometimes when you feel that someone watches you and takes advice from you seriously.

00:20:54.680 --> 00:20:59.799
I think someone on Lizzo's team looked at my stuff because I've done a lot of Lizzo content.

00:20:59.960 --> 00:21:05.240
I think I did six posts two years ago, but I did a documentary with ABC News.

00:21:05.400 --> 00:21:10.680
I did the nightline NPR, and I've said the same thing over and over in my playbook.

00:21:10.759 --> 00:21:16.599
And actually, this big kind of crisis that happened in the news that I really can't comment on.

00:21:16.920 --> 00:21:19.720
The person at the center of it told me.

00:21:19.880 --> 00:21:21.960
They said, I follow you.

00:21:22.279 --> 00:21:25.880
And this was a statement that I thought would follow your framework.

00:21:25.960 --> 00:21:28.359
And I was, oh my gosh, you forget.

00:21:28.759 --> 00:21:30.200
You forget the power of social media.

00:21:30.359 --> 00:21:31.079
I was wow.

00:21:31.240 --> 00:21:38.680
And I did say on the thing, I went, nicely done, but there was a butt in there because there was this outlier thing that they had to deal with.

00:21:38.759 --> 00:21:40.120
I'm really happy you mentioned that.

00:21:40.279 --> 00:21:41.720
I didn't do that research yet.

00:21:41.880 --> 00:21:44.519
I'm gonna thank you for that in the podcast.

00:21:44.759 --> 00:21:48.440
Speaking of Divine, Erica Kirk, I forgot to add her on our list, you guys.

00:21:48.680 --> 00:21:50.759
I think I'm gonna give Erica Kirk.

00:21:50.920 --> 00:21:56.759
I'm not a fan, but people in my vault know in my community here, we know I'm obsessed with Erica Kirk.

00:21:56.920 --> 00:21:58.839
I'm obsessed with Erica Kirk.

00:21:59.000 --> 00:22:03.240
And the reason why I'm obsessed with her is she is reputation in real time.

00:22:03.880 --> 00:22:07.000
We are watching the chameleon, the chameleon.

00:22:07.319 --> 00:22:08.839
Miss Demure, yes.

00:22:09.000 --> 00:22:23.720
I posted that, I think yesterday or two days ago, when she showed up at the New York Times Book Summit when she showed up on stage in a capelet and the Louis Baton standing there with the cape and the sweater dress and all the bling is gone.

00:22:23.880 --> 00:22:26.120
Erica Kirk is one of our people.

00:22:26.359 --> 00:22:28.039
So, what's your list, you guys?

00:22:28.200 --> 00:22:31.400
So coming out next week, Olivia Nutzi.

00:22:31.799 --> 00:22:39.000
So with the JFK or at The RFK, she's gonna get for the week, she's gonna get thumbs down for the week.

00:22:39.400 --> 00:22:41.160
Thoughts on the Pantone Color of the Year.

00:22:41.240 --> 00:22:42.039
We talked about that.

00:22:42.200 --> 00:22:47.880
That is apparently growing to be a PR miss, like a big time miss.

00:22:47.960 --> 00:22:50.920
But I learned in the chat that, oh, Dr.

00:22:51.079 --> 00:22:57.720
Oz, funny, a client that I had this week, someone really, really big in a space, I'll just say.

00:22:57.960 --> 00:23:05.079
I was I was going through all their stuff and I said, Let's clean up our media section, okay?

00:23:05.400 --> 00:23:09.400
You have Jay Shetty, Dr.

00:23:09.960 --> 00:23:11.880
Oz, and Mel Robbins.

00:23:12.519 --> 00:23:15.720
That doesn't carry the flex that you think it does.

00:23:15.880 --> 00:23:19.559
I didn't say it with that snark, but they went, what?

00:23:20.440 --> 00:23:20.920
Really?

00:23:21.160 --> 00:23:23.000
I went, Really?

00:23:23.480 --> 00:23:24.440
Take it off.

00:23:24.759 --> 00:23:26.120
There's a Vice News doc.

00:23:26.519 --> 00:23:27.880
Oh, oh, Ryan.

00:23:28.120 --> 00:23:34.200
There's a Vice News document, uh documentary about Jordan Hudson and Belichick coming out next week that will be amazing.

00:23:34.359 --> 00:23:38.120
Guess who is supposed to be on extra on Tuesday?

00:23:38.440 --> 00:23:40.519
Me, because I'm in the documentary.

00:23:40.839 --> 00:23:41.880
Core Extra.

00:23:41.960 --> 00:23:47.079
They have reached out to me, the producers of Vice, twice to do a back and forth with.

00:23:47.160 --> 00:23:47.960
Is it Derek Howe?

00:23:48.200 --> 00:23:48.759
Derek Huff.

00:23:48.839 --> 00:23:51.240
Is he Huff or Howe on Dancing with the Stars?

00:23:51.480 --> 00:23:53.799
I keep going round and round and I keep forgetting it.

00:23:53.960 --> 00:23:58.759
And they said it yesterday, or they sent me another email yesterday, like, can you do an interview with him, Derek Howe?

00:23:58.920 --> 00:23:59.720
We'll do the intro, blah, blah.

00:23:59.960 --> 00:24:00.680
I'm like, I can't.

00:24:00.759 --> 00:24:03.240
I'm traveling, I'm speaking, I'm on stage.

00:24:03.400 --> 00:24:09.960
But yeah, I'm appearing, I appear in the Vice News documentary about Jordan, Jordan Hudson and Bill Belichick.

00:24:10.200 --> 00:24:12.759
I filmed it when it was warm in Newton, Massachusetts.

00:24:12.920 --> 00:24:14.440
Yeah, so I hope I hope you watch it.

00:24:14.519 --> 00:24:16.920
It's it, oh, and can I tell you, it will be amazing.

00:24:17.160 --> 00:24:18.440
It will be amazing, 100%.

00:24:18.920 --> 00:24:19.640
It's gonna be great.

00:24:19.720 --> 00:24:20.599
Yeah, Jordan.

00:24:21.319 --> 00:24:25.559
Oh, oh, well, is that gonna be Bill Belichick in our list?

00:24:25.799 --> 00:24:29.480
And Jordan Hudson, Jordan Hudson, Jordan Hudson.

00:24:29.720 --> 00:24:30.599
What would she be?

00:24:30.759 --> 00:24:31.720
A win or fail?

00:24:31.880 --> 00:24:33.720
Honestly, you guys, what do you think?

00:24:34.039 --> 00:24:36.599
Because no one likes her, right?

00:24:36.759 --> 00:24:38.839
But she's someone kind of like a Gwyneth.

00:24:38.920 --> 00:24:43.079
I'm not that I putting out the level of a Gwyneth, but people hate watcher.

00:24:43.720 --> 00:24:50.920
And so she's getting so much publicity, even like she was supposed to be on Dancing with the Stars.

00:24:51.319 --> 00:24:57.640
And she can't, and actually, that was breaking as I was doing the interview with Vice News.

00:24:58.039 --> 00:25:01.160
And I told the producer, they didn't even know that.

00:25:01.319 --> 00:25:08.039
I told them that about Jordan Hudson being asked, and they and she got pulled four hours before filming or something.

00:25:08.279 --> 00:25:09.400
It was crazy.

00:25:09.559 --> 00:25:12.120
She got they got pulled because she wouldn't cooperate.

00:25:12.200 --> 00:25:14.279
She was being difficult, saying a win.

00:25:14.359 --> 00:25:15.559
I think I might give her a win.

00:25:15.720 --> 00:25:17.799
Jordan Hudson is American Eagle.

00:25:18.039 --> 00:25:18.839
Oh, you're right.

00:25:18.920 --> 00:25:19.720
They're gonna get the win.

00:25:19.880 --> 00:25:21.720
We may not like it, but they're gonna get the win.

00:25:21.960 --> 00:25:25.079
Bill is totally on the list with the upcoming Hall of Fame vote coming up.

00:25:25.160 --> 00:25:25.799
Oh, I see that.

00:25:25.880 --> 00:25:27.480
Kraft and Belichick.

00:25:27.640 --> 00:25:43.000
And I'm gonna be honest, between all of us, part of the reason why I was happy I could legitimately say I don't want to do the interviews for the Vice thing, because even participating in it, I kind of felt a little because when you're in Patriots Nation, you just kind of support the cause.

00:25:43.160 --> 00:25:46.759
And I don't want to be coming out against a coach.

00:25:47.000 --> 00:25:50.120
I think Jordan is crashing with Bill's win lost red.

00:25:50.359 --> 00:25:51.079
Yeah, I know.

00:25:51.160 --> 00:25:54.200
It's I I saw that there's a video of him helping her with the coat.

00:25:54.279 --> 00:25:55.799
They can't, it can't, right?

00:25:56.120 --> 00:25:58.759

The PR Hits, Misses, and Face Plants You Missed This Week

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