The PR Breakdown with Molly McPherson

Crisis Communications Episodes

Explore high-stakes situations where communication strategies can make or break reputations. Molly examines failures and successes in managing crises across diverse sectors.
Sept. 26, 2023

260: Blind Gossip, Spin Tricks, and PR Ploys: The Murky Waters of Media Manipulation

In this episode of the Indestructible PR Podcast with Molly McPherson, diving into the intriguing world of media manipulation and celebrity PR tactics. The Power of Oprah: Despite her success as a businesswoman, Oprah Winfrey is still closely associated with her talk show roots. Discussing how Oprah's relatability and ability to connect with women made her show incredibly popular and how that has shaped her public image. But...what's behind the sudden interet in weight shaming and rapid weight ...
Sept. 12, 2023

258: Behind the Words: Unveiling the Spin and Subtext in the Jonas-Turner Divorce

Join Molly in the PR Confidential community on Five: Don’t miss out on joining in the chats where we dissect this episode’s topic further and engage in intriguing discussions on various subjects of spin, aiming to uncover the truth behind the spin and subtext. Ask your questions - Molly will answer. In this episode of the Indestructible PR Podcast with Molly McPherson, we venture "Behind the Words" to demystify the spin and subtext surrounding the recent Jonas-Turner divorce. The separation of ...
Sept. 5, 2023

257: Web of Fury: The Hidden Forces Fueling Online Anger and Viral Vengeance

Why are social media platforms increasingly becoming the battleground for public apologies and brand backlashes? This episode sheds light on the psychology behind it all. Starting from the Bud Light fiasco in April to a TikTokker rant about a popular shoe brand from last week - discussing the reasons behind the rants. Episode Highlights: 1. The Scandalous Shredding: Uncover the jaw-dropping story of a fashion label that sent millions of dollars worth of clothing to the shredder instead of dona...
Aug. 22, 2023

255: The Real Blind Side: The PR Battle Behind Michael Oher's Lawsuit Against the Tuohys

This episode delves into a legal and PR showdown that's making headlines. The unfolding drama between NFL veteran Michael Oher and the two families famously depicted in the film "The Blind Side" takes center stage. Episode Highlights: The Blind Side Revisited The episode begins by revisiting the heartwarming yet controversial film "The Blind Side" and its portrayal of the real-life story of Michael Oher. The core of the episode delves into the legal intricacies surrounding Michael Oher's lawsu...
Aug. 15, 2023

254: Ne-Yo's Yo-Yo Apology: How to Balance Belief and the Backlash

Ever thought about the tightrope walk public figures go through when expressing their personal beliefs? How a single statement can ignite a media firestorm, throwing them into a whirlwind of controversy? In this episode, digging into two intriguing instances: the aftermath of Ne-Yo's remarks on child-gendered transitions and the public relations quagmire that followed. Navigating the maze of misinformation, the fast-paced media frenzy, and the delicate dance between personal convictions and publ...
Aug. 8, 2023

253: Lizzo's Legal Troubles: Analyzing the PR & Legal Challenges Amidst Harassment Accusations with Emily D. Baker

In the latest episode of the "Indestructible PR Podcast with Molly McPherson," the spotlight is cast on Lizzo. We're exploring the complex layers of her recent legal and reputation troubles. This in-depth analysis delves into allegations against the pop sensation, encompassing claims of coercion, weight-shaming, racial discrimination, and sexual harassment faced by her dancers. With an expert perspective from internet's renowned legal analyst, Emily D. Baker, the episode dissects the contradict...
July 11, 2023

249: Point of No Return: Three Telling Signs of an Unrecoverable Public Relations Crisis

What if the ticking time bomb of a public relations crisis was right under your nose and you didn't even recognize it? Our latest episode brings you face to face with the harsh realities of reputational damages and guides you through murky waters of irrecoverable PR disasters. This is a discussion on the subtle signs that hint at a PR crisis spiraling out of control, from public outcry going viral to your stakeholders making a quick exit. We dissect the challenging environment created by the #Me...
July 4, 2023

248: Colleen Ballinger's Miranda Sings: Behind the Headlines of this PR Crisis

The following episode is a replay of Molly's live chat broadcast on YouTube on Thursday, June 29th at 12pm EDT. Join us for a special replay of Molly's live chat, where she delves into the captivating world of Colleen Ballinger, the performer behind the beloved character Miranda Sings. In this engaging episode, Molly takes us on a journey through Colleen's background, her significant following, and the recent PR crisis that unfolded. Starting with an introduction to Colleen Ballinger and her a...
July 3, 2023

BONUS: Colleen Ballinger's Troubling Silence Before Picking Up the Ukulele

An episode that explores the Colleen Ballinger PR crisis before she released the ukulele apology song. In episode 248 of "Behind the Headlines," we delve into the gripping case of Colleen Ballinger, the renowned YouTube star known for her alter ego, Miranda Sings. As shocking grooming allegations against her surfaced, the response—or rather, lack thereof—by Colleen during her ongoing tour has left fans and the public intrigued. Recorded just hours before Colleen Ballinger's unexpected official...
June 27, 2023

247: Under Pressure: OceanGate's Titanic Struggles with Media and Public Perception

The captivating story of the missing Titanic submersible and the PR crisis that ensued for OceanGate. We unravel the media coverage, public perception, and the different strategies employed by Ocean Gate, the US Coast Guard, and other agencies, as well as the roles of social media and notable figures like James Cameron in shaping the narrative. Learn how transparency, timely communication, and empathy were key components in managing this disaster. We dive deep into the various media strategies ...
June 13, 2023

245: Crisis Control: Unraveling Breaking News Stories for Tips on Mastering Public Relations Blowback

Last week was a big week for breaking news. From the departure of CEO Chris Licht to wildfires, last week was an example of the dynamic nature of breaking news. With technology and social media, headline news can now spread at unprecedented rates on a global scale. There is a spillover effect resulting from breaking news that companies and brands can utilize to identify threats regarding reputation during a public relation crisis. Using the events that unfolded last week, gain insight into how ...
May 23, 2023

242: Home Run for a Press Statement: LA Dodgers Welcome Back LGBTQ+ Group for Pride Night

On this episode of Indestructible PR Podcast with Molly McPherson, the focus is on the challenge of regaining a lost reputation after a crisis. Molly discusses the importance of acknowledging mistakes and taking steps to prevent recurrence, highlighting the recent statement by the Los Angeles Dodgers as an example of a strong PR crisis response. The discussion centers around the importance of reconciling with groups affected by the crisis, offering sincere apologies, engaging in dialogue, and sh...
May 22, 2023

241: Promoting Racial Sensitivity, Demoting Weaponized Misinformation, and Reflecting on My Recent Mistake on TikTok

In this episode, discussing the growing importance of understanding racial insensitivity online. We discuss the recent car chase story involving Prince Harry and Meghan Markle, as well as the press accounts and possible long-play strategy behind their media statement. As well as how Meghan Markle's biracial identity impacts press coverage and public opinion, both positively and negatively. Additionally, the importance of taking responsibility for our words and content and to better understand th...
May 2, 2023

238: The Art of Manufactured Outrage: How Celebrities and Brands Court Controversy for Buzz and Profit

As seen on NBC News, exploring the phenomenon of manufactured outrage and how it is used by celebrities and brands to generate buzz and profit. Molly discusses her contribution to the broadcast news story about the business implications of this practice, as well as its impact on politics and culture. We take a look at the intersection of celebrity, marketing, and social issues. We're back to Dylan Mulvaney and Bud Light, as well as a discussion on Meghan Trainor (rightfully) being lectured by t...
April 18, 2023

236: The Dalai Lama Responds: Analyzing the Intent Behind the PR Statement

It’s not often that one of the world’s most admired spiritual leaders who describes himself as an advocate for warm-heartedness, compassion, forgiveness, tolerance, and self-discipline finds himself in the midst of a PR crisis. A video filmed in February 2023 of the Dalai Lama asking a young boy to ‘suck’ his tongue went viral in April. Although some people have argued that there has been a cultural misunderstanding, the overwhelming majority of responses have been vehemently critical. In this ...
March 28, 2023

233: PR Distraction and the Power of Goop: How Gwyneth Paltrow Shifted the Focus Ahead of Her Ski Crash Trial

The Academy Award-winning actress and Goop founder Gwyneth Paltrow recently made headlines for a comment she made on a podcast about her daily wellness routine. This episode explains how information taken out of context is often the biggest obstacle faced by PR professionals and how this controversy seems to be an example of this. It then uncovers the potential reason why Gwyneth may have made this particular comment in the first place. Find out about Gwyneth Paltrow’s current legal battle for ...
March 14, 2023

231: The Social Dilemma 2.0: Navigating the Next Generation of the Social Media Crisis

Social media has revolutionized the way we communicate, connect, and consume information, and will continue to do so. The world of social media is ever-changing and, as we enter the next generation of social media, we need to adapt and learn new ways to respond to social media crises. In this episode, you’ll learn about the ways in which social media is changing, with the predicted proliferation of deep fakes and the ever-increasing influence of bots. You’ll discover how to determine the best p...
March 6, 2023

230: Dilbert Done: Creator Scott Adams Dropped After Racist Rant

Context is everything. February 22nd, 2023, cartoonist Scott Adams aired an episode of his nightly podcast that would turn his career on its head. The creator of the beloved character, Dilbert Done, surprised us all with the heavily racist remarks he made in the video entitled, “It’s Okay to Be White,” which very quickly went viral. As a result, Scott Adams has been canceled, not only figuratively by society, but also literally through the loss of his newspaper contracts. Nobody is immune to t...
Feb. 28, 2023

229: When a Disliked Staff Member Causes PR Chaos: Don Lemon and CNN

Recently, Don Lemon, co-anchor of CNN This Morning, went off script and made news by stating that presidential candidate Nikki Haley was past her prime at the age of 51. This episode covers the things you should do immediately when an employee causes a PR crisis of this nature. Hear the full exchange of exactly what was said by Don Lemon and how he doubled down on his mistake, before learning how CNN responded. Hear about the importance of acting quickly, the difference between an effective apol...
Feb. 14, 2023

227: How to Write the Crisis Communication Plan You Need Right Now

No matter the scale of your business, you need to have a strategy in place in case of a PR crisis. If someone takes it upon themselves to attack you on social media, or you experience an actual operations meltdown, you need to be prepared. This episode tackles the ins and outs of creating an effective and comprehensive crisis communication plan to keep your business afloat if ever you find yourself in the line of fire. Discover what you need to ascertain before creating your crisis communicatio...
Feb. 7, 2023

226: PR Disaster: How A Woman's Stand Against Inappropriate Company Chat On TikTok Went Viral

When Boston-based staff executive, Whitney Sharpe, outlined the actions she took to address her disturbing experience of sexual harassment on TikTok, she had no idea that it would become viral overnight and be viewed by over 14 million people. The original incident had taken place while on a work call with potential vendors, during which, Whitney captured a profoundly unprofessional incident. Thanks to the ill-advised (and highly consequential) misuse of the screen-share function, Whitney was ex...
Jan. 24, 2023

224: Analyzing the Apology Statement: the Andrew Callaghan example

A powerful public relations strategy can help you recover from a crisis and build an indestructible reputation. Restoring your reputation after a serious allegation is a circumstance that everyone should be prepared for. This week's episode uses the recent sexual misconduct allegations surrounding Andrew Callaghan as a real-world example of dealing with a crisis and analyzes his response from a PR lens. Hear about the allegations made against Andrew from TikToker Caroline Elise, his response to...
Jan. 17, 2023

223: Who are the Biggest Golden Globe PR Losers of 2023?

Today, the Golden Globes 2023 edition of the Indestructible PR® Podcast takes a look at the people and the brands that haven’t successfully overcome their PR crises of the past and examines what the ceremony reveals about their failings. Tune in to find out why these brands still haven’t recovered a year later and discover some helpful tips to avoid becoming a PR loser. Key Points From This Episode: Today’s topic: How the Golden Globes sheds light on the brands that haven’t successfully overco...
Jan. 2, 2023

221: Top 10 Public Relations Crises of 2022

In this episode, discussing some of the worst PR crises that happened in 2022 based on an informal poll on Twitter. It's no secret that 2022 was a year full of PR disasters. From celebrities getting caught up in scandals to brands making massive mistakes, here are some of the worst PR crises that happened last year. Links Mentioned in Today’s Episode: What are some of the worst PR crises that happened in 2022? - Twitter 12/27/22 The Top 10 PR Crises in 2022 - Tik Tok 1/2/2023 212: Why The Term...