The PR Breakdown with Molly McPherson

Public Relations Episodes

A deep dive into the world of public relations, exploring effective strategies and common pitfalls. Episodes cover case studies, noteworthy campaigns, and lessons learned in reputation management.
317
June 25, 2025

The Tyler Perry Allegations: Why 'Scam' Claims Make Everything Worse

Tyler Perry is facing a $260 million sexual harassment lawsuit from actor Derek Dixon—and his legal team wasted no time calling it a “scam” and “shakedown.” That move may work in court. It won’t hold up in the court of public opinion. In this episode, I break down: How aggressive legal statements create reputational damage Why pattern recognition is the biggest risk to Perry’s brand The Christian Keyes video circulating online and its unspoken implications What Perry’s team should have said...
317
June 18, 2025

PR Wars: Trump vs. No Kings

Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts. Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same e...
316
June 11, 2025

Defamation as a Crisis Strategy: What the Blake Lively–Justin Baldoni Case Reveals

A $400 million defamation lawsuit, a full dismissal from a federal judge, and reputations still in question. This week, we’re breaking down the legal loss—and PR fallout—of It Ends With Us director Justin Baldoni’s case against Blake Lively, Ryan Reynolds, and their team. Spoiler: no one comes out clean. This episode goes beyond the legal headline to unpack what really happens when public figures weaponize defamation law to manage backlash. We cover: Why most defamation suits fail What the la...
315
June 4, 2025

Betrayals, Backpedals, and Broadcast Blowups: This Week in Reputation Damage

This week delivered a crash course in reputational damage. From a celebrity divorce to a DOGE(Y) dodge, and newsroom blowback, this episode highlights five real-time PR failures that exposed deeper internal fractures. Mentioned in this episode: Hugh Jackman & Deborra-Lee Furness: When a “conscious uncoupling” narrative veers into betrayal Jeff Bezos & Lauren Sánchez: The media quote provided about their pre-wedding press tour. Previous episode for context: ( Houston, Gayle King and Crew Have...
May 28, 2025

Original Sin: The Five Communication Sins That Created the Biden Coverup

Jake Tapper’s new book Original Sin is making headlines—but not just for what’s in it. The backlash, the omissions, the PR fallout—it’s all part of a larger failure in messaging that started long before the first leak. In this episode, I’m breaking down the five communication sins at the core of the Biden coverup. It’s not about politics. It’s about power, spin, and what happens when leaders forget that concealment is not strategy. You’ll hear: The five sins: from silencing to filtering the...
May 7, 2025

Bill Belichick’s Girlfriend Has Main Character Energy and It’s Breaking His Brand

Bill Belichick has always been a master of control—on the field, in the press, and with his own narrative. But this episode examines how that carefully crafted reputation is unraveling, not because of a fumbled statement, but due to the outsize influence of his much-younger girlfriend, Jordan Hudson. A viral CBS interview, public statements blaming the media, and confusion about her expanding “professional” role—all illustrate a pattern where the desire to squash uncomfortable questions...
305
March 26, 2025

Strategically Vulnerable? Inside Meghan Markle’s Latest PR Move

This episode explores the calculated timing and emotional storytelling behind Meghan Markle’s latest media rollout. With a new Netflix series and curated social media posts emerging alongside headlines about Prince Harry’s visa status, the episode lays out how strategic vulnerability is being used as a crisis communication tool—and why it might not be landing. The episode breaks down the disconnect between brand aspiration and emotional authenticity, and how perceived relatability doesn’t always...
302
March 4, 2025

Behind the Oscar Curtain: Scandals and Apologies

The 2025 Academy Awards weren’t just about golden statues—they were a golden opportunity to survive a PR crisis. From a rumored affair between two co-stars, resurfaced blackface performances to the growing debate over artificial intelligence in filmmaking, this year’s Oscars put the industry’s ethical dilemmas front and center. How did major nominees handle the heat? Taking a closer look at how these Hollywood players navigated public backlash and owned—or avoided—their past decisions. These mo...
Feb. 12, 2025

299: Taylor Swift's PR Strategy: Distancing from Blake Lively

In this episode of 'The PR Breakdown,' Molly delves into the intricate PR maneuvers and power plays behind the rift between Taylor Swift and Blake Lively. Taylor Swift reportedly feels used in the ongoing legal tussle between Blake Lively, Ryan Reynolds, and Justin Baldoni. The episode covers the strategic leak by Swift's team to distance her from the drama, involving lawsuits over defamation, sexual harassment, and privacy invasion. McPherson explains why timing and reputation management are cr...
Feb. 5, 2025

298: Analyzing Power Dynamics: Trump, Reynolds, and Jay-Z Under the PR Microscope

Dissecting the public relations and power dynamics involving three high-profile men who were in the news recently: Donald Trump, Ryan Reynolds, and Jay-Z. Let's take an impartial but critical look at Trump's controversial handling of a tragic plane crash and his divisive politics, Ryan Reynolds' suspected staged paparazzi event amid legal drama with Blake Lively and Justin Baldoni, and Jay-Z's recent PR moves amidst serious legal troubles coinciding with Beyonce's Grammy win. The episode also c...
Jan. 29, 2025

297: From Voicemails to PR Moves: The Battle Between Lively, Baldoni, and Reynolds

In this explosive episode, we delve into a Hollywood controversy grabbing headlines after a simple voicemail reignited the full-blown power struggle between Justin Baldoni, Blake Lively, and Ryan Reynolds. Molly reveals how Reynolds' carefully crafted public image might be cracking under the pressure of mounting allegations and legal battles between his wife and Justin Baldoni. Listen to several key developments in this unfolding drama: Reynolds' strategic public appearances and speeches sugge...
Jan. 22, 2025

296: Takeaways from Trump's Inaugural Address: Key Highlights You Can't Miss

In this episode of The PR Breakdown, diving into Donald Trump’s second inaugural address and breaking down the PR strategies, rhetorical moves, and media messages woven throughout. From the decision to move the ceremony indoors to Trump’s subdued, teleprompter-driven delivery, the address was a masterclass in image-conscious storytelling. He leaned heavily into his narrative as the avenging hero, divinely chosen to save America—rhetoric that fires up his base but leaves communicators with plenty...
Jan. 15, 2025

295: L.A. Mayor Karen Bass is Bad in a Crisis. Here's Why

The episode examines the mismanagement of communication during the recent LA wildfires, focusing on Mayor Karen Bass's absence during the crisis and the subsequent erosion of public trust. Key lessons in crisis communication emphasize the need for transparency, empathy, and accountability from leaders facing critical situations. • Analysis of Mayor Bass's timeline during the wildfires • Discussion on the impact of her international travel • Examination of communication failures and trust erosio...
Jan. 8, 2025

294: Behind the Spin: Blake Lively, Justin Baldoni, and the High-Stakes PR Showdown

Amid the glamorous yet ruthless world of Hollywood, Blake Lively and Justin Baldoni find themselves embroiled in a high-profile legal battle stemming from the adaptation of Colleen Hoover’s novel, “It Ends With Us.” The episode explores the tangled web of celebrity relations, PR strategies, and serious allegations of misconduct that threaten to overshadow their professional endeavors and alter the public's perception of both stars. • Overview of the legal feud between Blake Lively and Justin Ba...
Dec. 18, 2024

293: Year in Review: 2024's Disasters, Recoveries, and Lessons Learned

They’re back and ready to dissect the year’s biggest communications fiascos. I’m joined by Warren Weeks and John Perenack, my Candian colleagues in crisis behind the Reputation Town podcast, to break down 2024’s most cringe-worthy PR disasters. We’re talking about brand meltdowns, public figures who just couldn’t keep it together, and major corporations fumbling their way through social backlash. From outrageous missteps to the frantic damage control that followed, you’ll hear why these moments ...
Dec. 11, 2024

292: Breaking Down Jay-Z’s PR Strategy In His Statement Denying Allegations

Is Jay-Z truly a victim? Or is this a masterful PR strategy? This episode analyzes Jay-Z’s bold statement denying recent allegations and the strategy behind his fiery words. Hear how Jay-Z frames the accusations as absurd and meritless while directly aiming at attorney Tony Buzbee in a battle of wits and egos. It also looks at Beyonce’s PR strategy and speculates on how the couple might handle high-profile events like the Grammys. The episode includes exclusive clips from Molly’s recent intervie...
Dec. 4, 2024

291: Top 5 Controversies Surrounding Wicked Movie and Their PR Lesson

When controversies swirl, smart PR can turn turbulence into triumph. In this episode, dive into how Universal Pictures and the Wicked team transformed five headline-grabbing challenges into opportunities to strengthen the film’s buzz and audience trust. Scandals, Salaries & Strategy: From love triangles to pay gap rumors, discover how they tackled the drama with finesse. Tweets, Trends & Two-Part Twists: See how a two-part release and resurfaced tweets were spun into narrative wins. Crisis Less...
Nov. 27, 2024

290: Silent vs. Vocal: Zach Bryan and Brianna LaPaglia's Breakup PR Battle

Send us a text The Zach Bryan and Brianna "Chicken Fry" LaPaglia breakup has become a masterclass in contrasting PR strategies, pitting traditional celebrity discretion against modern social media transparency. As country music star Bryan maintains careful control through cryptic messages and measured statements, Barstool Sports personality LaPaglia takes the opposite approach, sharing raw, emotional details about their relationship and its end. Their public split crystallizes a pivotal moment ...
Nov. 20, 2024

290: TikTok's Pajama Drama and Entitlement: A PR and Psychology Breakdown

In this crossover episode of The PR Breakdown, a therapy session of sorts into the world of entitlement, both online and off. Starting with the TikTok pajama drama—where influencers Cecily and Samantha Bachman faced backlash for launching $98 holiday pajamas—breaking down why their PR apology fell short. The episode discusses the psychology of entitlement and explains why we hear defensiveness and over-explaining in PR and everyday responses. Join Molly on Patreon for even deeper dives into ce...
Nov. 12, 2024

288: The Perfect Mess: Martha Stewart's Documentary Damage Control

Martha Stewart's Netflix documentary unpacks her biggest PR battles and delivers a masterclass in reputation repair. From that infamous CBS salad interview to the $45,000 ImClone stock trade that sent shockwaves through her empire, the documentary reveals the real story behind Martha's headlines. Learn how her lawyers' tight-lipped strategy backfired, why she stopped dating Anthony Hopkins, and how she's transformed her perfectionist reputation from a liability into an asset. Get the inside scoop on why this isn't just another celebrity documentary - it's a strategic PR move that proves sometimes the best defense is simply owning who you are. Key moments: The CBS interview that became a pre-meme meme How James Comey turned a stock trade into a billion-dollar crisis Martha's unfiltered take on her legal troubles The Anthony Hopkins dating revelation Behind-the-scenes footage showing classic Martha perfectionism Join Molly on Patreon for even deeper dives into celebrity PR …
Nov. 5, 2024

287: Election PR Showdown: Campaign Predictions with the Guys from the Reputation Town Podcast

It's a special episode featuring Molly's conversation with Canadian PR experts Warren Weeks and John Perenack from the Reputation Town podcast. Just days before the 2024 presidential election, they break down the most talked-about PR moves and media strategies shaping this historic race. Episode Highlights Analysis of Trump's McDonald's publicity stunt in Pennsylvania The "garbage" rhetoric war between campaigns Jeff Bezos and the Washington Post's controversial no-endorsement decision Why traditional denial strategies are failing in the social media era Rising distrust in mainstream media and its impact on campaign messaging Our predictions for Election Day 2024 Join Molly on Patreon for even deeper dives into celebrity PR strategies and exclusive live sessions! Follow Molly for daily updates and more PR insights: TikTok: @mollybmcpherson Patreon: Patreon.com/mollymcpherson Connect with Molly: pillar.io/mollymcpherson © 2024 The PR Breakdown with Molly Mc…
Oct. 30, 2024

286: Behind the Scenes with Dr. Abby: Celebrity Relationships, Loyalty, and Reputation in the Spotlight

Behind the Scenes with Dr. Abby: Celebrity Relationships, Loyalty, and Reputation in the Spotlight This week’s PR Breakdown Live episode on Patreon takes a deep dive into celebrity relationships, loyalty, and the challenges of managing public perception. With Dr. Abby Metcalf joining as a special guest, this lively discussion covers how fame and success impact high-profile relationships, what drives public reputation, and the complexities that unfold when loyalty and fame collide. Episode Highl...
Oct. 23, 2024

285: The 3 Questions You MUST Ask Before Speaking to Any Reporter

This episode of The PR Breakdown explores whether individuals and organizations should always respond to reporters' inquiries. She presents a nuanced view of media engagement, highlighting key considerations before agreeing to an interview. The episode outlines three critical questions to guide this decision. The episode includes real-life anecdotes from Molly's work and stresses the importance of understanding the media landscape, preparing adequately, and sometimes choosing to decline media o...
Oct. 16, 2024

284: The Risks and Realities of a 100% Denial Strategy

In this episode of The PR Breakdown, we take a deep dive into the high-stakes PR strategy of a "100% Denial." This approach has long been used by celebrities, politicians, and public figures when facing serious accusations. But is it still a smart move in today’s social media-driven world? We explore multiple examples of how this strategy plays out and examine why some public figures—like Garth Brooks, Lizzo, Prince Andrew, and Lance Armstrong—chose the denial route. Is it a legal necessity, or...