Episodes
July 7, 2020
89: Six Phrases to Make Your Emails More Upbeat
The first half of 2020 has been a challenge to live through, let alone work through, so it is no surprise that the stress and anxiety of coping with the upheaval could be reflected in our emails. Too much of a negative tone i...
June 30, 2020
88: Being Black in the White Workplace. A perspective on race-related challenges from Cedric Brown
The month of June in the year 2020 will always be known as the month that racial inequality was recognized at a global level and discussed on a digital level like never before in history. One area of the discussions that aros...
June 23, 2020
87: Celebrating Juneteenth: Why organizations should have noted the day on social media
In the week leading up to June 19, 2020, many communicators were faced with the question: to celebrate Juneteenth or not to celebrate Juneteenth on the company's social media feed. For big brands, the choice was an easy one t...
June 16, 2020
86: What To Say About the Lack of Diversity in Your Boardroom
As organizations grapple with their responses over recent racial injustice issues, many boards of directors are recognizing the need to change policies at practices at the organizations they govern. However, one overlooked po...
June 9, 2020
85: How to Build a Sense of Belonging with Rajkumari Neogy
A sense of belonging is a human need. People need personal connections to feel accepted and supported. Without it, the feeling of exclusion can create toxic environments at home and at work. According to my guest, the key to ...
June 2, 2020
84: A Crisis Response Case Study: Minneapolis Police & George Floyd
The emotions are raw, the disbelieving television coverage from the protests and riots over George Floyd's death is fresh. In such a tragic and confusing time, one thing is clear - the actions from four officers from the Minn...
May 26, 2020
83: How to Bridge the Technical Divide Between Leaders and Employees with Colleen McFarland
For leaders, it's not always an easy task to figure out their employees' needs, wants, or struggles in their job, especially if there is a significant age gap. The risk of losing employees who don't feel connected to the lead...
May 19, 2020
82: Eating Your Words: Cookbook author Alison Roman's recipe for an apology
“Like, what Chrissy Teigen has done is so crazy to me.” That statement, in part, was one of the reasons why food writer and New York Times cooking columnist, Alison Roman, faced a severe backlash and a place in the Twitter Ha...
![[Bonus] Creative Pivots for Small Businesses During COVID-19 with Marketing Expert, Krista Fabrick](https://storage.buzzsprout.com/2hvwe0w1pyv66urxo7xdi96e2o65?.jpg "[Bonus] Creative Pivots for Small Businesses During COVID-19 with Marketing Expert, Krista Fabrick")
May 14, 2020
[Bonus] Creative Pivots for Small Businesses During COVID-19 with Marketing Expert, Krista Fabrick
As the impact of the coronavirus quarantines forced many small businesses to close their doors to customers, many small businesses have served up news ways to continue to serve customers and expand their offerings. On this bo...
May 12, 2020
81: What You Need to Be Telling Your Audience Right Now About Your Pandemic Plans
If you turn on the television or spend any time on social media, there is no doubt you've heard from numerous companies sharing their concerns about the coronavirus outbreak. The ad copy is heavy; the music - somber. Now more...
May 5, 2020
80: How to Be an Exceptional Podcast Guest with Kelly Glover
Podcasting has become one of the most effective communication mediums today. Whether it's a weekly internal program for employees or sitting in as a guest in an area of focus, leaders can utilize podcasting for optimal reach ...
April 28, 2020
79: How to Write During COVID-19: 3 Steps to Communicate Better During the Pandemic
As leaders and communicators head into month three of responding to the coronavirus outbreak, many are starting to feel the stress creating content. I know I feel it. However, writing would feel far more overwhelming to me if...
April 21, 2020
78: The Do’s and Don’ts of Video Conferencing
With over 200 million people now using Zoom to connect (btw, that’s up from 10 million users from just a couple of months ago), this signals a major shift in the acceptability of using tech to communicate. If you’re using the...
![[Bonus] Connecting and Branding in a Time of Crisis with Kathleen Lucente](https://storage.buzzsprout.com/16ldz6juxqg4e3m314vp11306099?.jpg "[Bonus] Connecting and Branding in a Time of Crisis with Kathleen Lucente")
April 17, 2020
[Bonus] Connecting and Branding in a Time of Crisis with Kathleen Lucente
Yes, Virginia, you can still brand your company during a crisis. On this special BONUS episode of the podcast, learning how to market, brand and skirt a crisis in the time of the Coronavirus. As the owner and founder of Red F...
April 14, 2020
77: How to Navigate Through a Crisis: Leadership for a turbulent time with special guest Rear Admiral (ret.) Timothy Sullivan
In a time of crisis, most of us look to our leaders for both guidance and inspiration. In the turbulence of the current COVID-19 crisis, it helps to tap into the minds of former leaders. With over 36 years serving in the U.S....
![[Bonus] How CEOs Can Lead the Way Through a Crisis with Julia Angelen Joy](https://storage.buzzsprout.com/q4p08mi0v5btqeijjiqzif9wdxyl?.jpg "[Bonus] How CEOs Can Lead the Way Through a Crisis with Julia Angelen Joy")
April 9, 2020
[Bonus] How CEOs Can Lead the Way Through a Crisis with Julia Angelen Joy
Molly McPherson, the creator of the COVID-19 Communication Response Kit, speaks with public relations expert Julia Angelen Joy from Z Group PR, about the best leadership values for CEOs to possess during the coronavirus crisi...
April 7, 2020
76: Torpedoing the Commander of the USS Roosevelt: Between the Devil and the Deep Blue Sea
If someone is between the devil and the deep blue sea, they are in a difficult situation where they have to choose between two equally unpleasant courses of action. Capt. Crozier made a decision, and it wasn't "stupid" or "na...
March 31, 2020
75: How to Write a Memorable Quote
You know a memorable quote when you hear it. You see it published repeatedly or going viral on social media, you have a quote for the ages. We are weeks into a global pandemic and there are multiple heads of organizations att...
![[Bonus] The Cooperative Way of Operating During a Pandemic with Adam Schwartz](https://storage.buzzsprout.com/9565f8xetxwj1rj5laexsar05ocn?.jpg "[Bonus] The Cooperative Way of Operating During a Pandemic with Adam Schwartz")
March 31, 2020
[Bonus] The Cooperative Way of Operating During a Pandemic with Adam Schwartz
Adam Schwartz, the founder of The Cooperative Way , speaks with Molly McPherson, creator of the COVID-19 Response Kit about the best practices for cooperatives to follow during the first stages of the coronavirus crisis. Inte...
March 24, 2020
74: How to Lead In a Time of the Coronavirus: Seven Ways to Inspire Confidence
You can’t make it very far in March 2020 without seeing some kind of news article or social media post regarding COVID-19. This also makes it very easy to identify the leaders who get it, and the ones who are missing the mark...
March 17, 2020
73: Communicating COVID-19: The Best Advice for Informing Your Stakeholders During The Pandemic
If you’re struggling with how to communicate your way through the coronavirus crisis, then this episode is for you. I’ve assembled a group of savvy professionals working in crisis and risk management, public relations, strate...
March 10, 2020
72: Help! I lost my voice. Now what?
It can happen to anyone. You’re out of town at a conference or event, and less than 24-hours before you’re set to take the stage for a talk, your voice decides to completely give out. Without access to your kitchen or a pharm...
March 3, 2020
71: 6 Secrets for Starting a Conversation with Anyone
All wonderful relationships began with a conversation. That’s why having a conversation starter handy is the gateway for a future connection with a person, whether it be for networking or in a new friendship. These are my six...
Feb. 25, 2020
70: How to Conduct an Astronomically Bad Press Conference
Imagine planning a press conference to address a widely publicized cheating scandal and rebuild your baseball team’s reputation. You’ve got your lineup set for what should be a home run, but you end up striking out. In this p...