Episodes
Feb. 28, 2022
176: How to Write a Royally Good Media Advisory
When Buckingham Palace announced that Her Majesty the Queen had tested positive for Covid-19, the press was alerted to the news via media advisory. Even if a media advisory isn't necessary for your organization, knowing how t...
Feb. 21, 2022
175: How Rachel and Dave Hollis Destroyed Their Million-Dollar Brand
What happens when self-help influencers can't seem to help themselves? In the spring of 2020, Rachel Hollis announced her divorce from her husband of 14 years, Dave Hollis. Neither Hollis has yet to recover from the PR fallou...
Feb. 15, 2022
174: Sorry, Not sorry: How to Apologize for a Crisis of Your Own Doing
When a brand is dealing with a crisis of their own making, one aspect of the response must be absolute - the apology. An apology that is heartfelt can quickly reduce a crisis, while an apology that is unclear and half-hearted...
Feb. 8, 2022
173: How Jeff Zucker's Resignation from CNN Signals a Shift in Crisis Communications
The news of Jeff Zucker resigning as the president of CNN after admitting not disclosing a romantic relationship with another senior executive at the network was certainly a bombshell. It was also a story with similarities to...
Feb. 1, 2022
172: 3 Easy Ways to Finally Get Started on Your Diversity, Equity, and Inclusion Communications
There's no question that diversity, equity, and inclusion (DEI) are important topics for communicators to share on behalf of their companies. But where do you start? In this episode we help you get started with your DEI commu...
Jan. 25, 2022
171: 10 Words & Phrases to Banish in 2022
Do you use phrases you know are overwrought and overused? Many people do, according to Lake Superior State University in Suite St. Marie, Michigan. The university has released their annual list of banished words as a way to u...
Jan. 18, 2022
170: 5 Ingenious Ways Your Brand Can Respond to Social Media Bullies
Do you work for a brand, company or organization that has been attacked online? Social media has made bullying easier than ever before. In this episode of the Indestructible PR Podcast, we’ll discuss how social media bullies ...
Jan. 11, 2022
169: Is it Safe for your Brand to Have a Snarky Twitter Account? with Dusty Weis
Twitter can be a great way to connect with customers and show off your brand’s personality. But is it safe to be sarcastic? There’s a thin line between being clever and sounding mean, and you don’t want your brand to cross it...
Jan. 4, 2022
168: What is the Actual Difference Between a PR Crisis and an Issue?
A public relations crisis and a public relations issue are two very different things. Many in senior leadership are unaware of this distinction, preventing their communication teams from planning properly. In this episode, we...
Dec. 28, 2021
167: Can a New Business Name Get Rid of an Old PR Crisis?
When a business faces a crisis, it can use a variety of crisis communication tactics, but changing its name may not be the best option. On today's episode, we'll examine if changing a business name will help if that name has ...
Dec. 23, 2021
Bonus Stocking Stuffer: Why PR and Geofence Advertising Are a Match Made in Heaven
Public relations campaigns can work wonders when it comes to generating awareness and interest in your business, but they can also be expensive without any guarantee of success. Geofence advertising may offer an effective PR ...
Dec. 20, 2021
166: 3 Media Interview Lessons from the Ben Affleck Interview with Howard Stern
Actor, writer, and director Ben Affleck recently went on a promotion tour for his film The Tender Bar. One line from Affleck's over two-hour interview with Howard Stern went viral, causing even bigger problems for him and the...
Dec. 14, 2021
165: How Real-Time Data Can Keep You in Control in a Crisis with Zack Condry
The key to managing a digital crisis is to unlock the cause of the crisis in the first place. Critical data and information can be found in conversations and traffic on social media and websites. Zack Condry, President of Eve...
Dec. 7, 2021
164: Alec Baldwin's Sit-Down with ABC News: A Public Relations Post-Analysis
The story of Alec Baldwin in the aftermath of the tragic shooting death of Halyana Hutchins on the set of the film "Rust" is worth following if you follow public relations and crisis communication. From the first news stories...
Nov. 30, 2021
163: Is There Any Truth to the Saying, "All Publicity is Good Publicity?"
The actor Jake Gyllenhall knows all too well that bad publicity may not be the best publicity when your name is trending because you broke up with a girlfriend more than ten years ago. Having this ex-girlfriend record a song ...
Nov. 22, 2021
162: The 3 Mistakes Most Spokespeople Make in their Media Interviews (and how to avoid them).
Media trainer Warren Weeks joined me in a webinar to discuss the top mistakes he sees many spokespeople make and how to fix them. Our episode discusses how to overcome these common media interview challenges straight from the...
Nov. 16, 2021
161: The Biggest Media Interview Mistakes of the Month (and what we can learn from them).
A media interview could lead to one of three outcomes: You nail it. You get through it. Your poor performance creates its own crisis. Knowing how to prepare for a media interview increases the likelihood of a positive outcome...
Nov. 9, 2021
160: The Best PR Response for a Rogue Employee Who Makes News
If an employee causes a crisis for his employer due to actions that go viral, the company needs an immediate response. Case in point, Southwest Airlines pilot, who used the phrase "Let's go, Brandon," a euphemism considered t...
Nov. 2, 2021
159: How to Think Like a Journalist and Make Your PR Pitch Land with Kristi Piehl
Making news for the wrong reasons is simple. Just screw up publicly, and you're on your way to going viral. Bad news spreads fast, especially on social media. To make a positive story newsworthy, you have to cut through a lot...
Oct. 26, 2021
158: How to Respond Publicly to a Tragic Event of Your Own Doing: Ten Steps to Control the Narrative During a Crisis
Here's what we know about the fatal shooting on the set of Alec Baldwin's movie set. Alec Baldwin fired a prop gun that struck cinematographer Halyna Hutchins in the chest, and the director, Joel Souza, in the shoulder. Baldw...
Oct. 19, 2021
157: Your Indestructible PR Tip for the Week is About Vaccinations
Vaccines are on the minds of many businesses, especially small and midsize employers. About two-thirds of small employers believe their employees should be vaccinated, and more than half receive questions about vaccinations. ...
Oct. 12, 2021
156: 3 Effortless Tricks To Be a More Confident Speaker with Kerri Garbis
It only takes a few moments for people to form an opinion about you when they see you speak in public. If you nail it, your reputation is boosted. Bungle it - your reputation is at stake. If you want to appear confident on st...
Oct. 4, 2021
155: The First 48 Hours: Amtrak’s Effective Crisis Response After the Derailment
In the week since an Amtrak train derailed in rural Montana, killing three people and injuring dozens more, federal investigators are still trying to determine what caused the derailment. Despite the rarity of situations such...
Sept. 28, 2021
154: Why Social Media Sleuthing Can Bring it All Down Quickly
What happens when an army of people begins to dig to solve a mystery? They quickly find answers. The intense interest in the Gabby Petito missing case (now murder) also led to an intense interest in discovering why the case b...