Episodes

How a leader handles layoffs can have a major impact on the future success and reputation of their company. This episode takes a look at some of the recent layoffs that have made the news before breaking down five tips on how to handle layoffs during this time of year. It unpacks how Mark Zuckerberg handled the Meta layoffs differently from how Elon Musk handled the Twitter layoffs and what we can learn from both these situations. From managing expectations to supporting your employees, and ongo...

This week’s podcast discusses the anger algorithm and why social media platforms favor aggression, enraged behavior, and the shaming of people. It looks at the 60 Minutes episode “Angry in America,” what it reveals about the combative ecosystem of social media, and why you should watch it if you are a business leader or someone involved in communication. Our Indestructible PR Tip discusses how you might be able to hack the social media algorithm to stop the negative commentary. Key Points From...

While you may think it’s unlikely that you will end up on a live television interview, with webinars, streaming, short-form videos, and other channels, there are so many opportunities for you to find yourself on screen. This episode breaks down five tested prep tips for appearing on camera for a live interview on very short notice, from the perspective of someone who understands this experience well. Hear about how Molly ended up on NOW Tonight with Joshua Johnson at short notice, and how she ...

Kanye West (better known simply as Ye) has always been a contentious figure, but after his latest string of racist and anti-Semitic remarks, major brands like Adidas are dropping their endorsements with the rapper. This episode delves into this controversy to explain what happened, how Ye redefined the term 'cancel culture' and how the use of it can actually damage your brand. You’ll hear about Adidas’ termination of their partnership of Ye, as well as what they did wrong and what they did righ...

Please note this episode carries a trigger warning for sexual assault. After a long series of other troubling accusations, including one by a woman sexually assaulted by eight hockey players, and cover-ups, secrecy, and poor leadership, the reputation of Hockey Canada is severely tarnished. This week’s podcast breaks down the three reasons why the crisis has been so deadly for the brand and so devastating for the victims and the stakeholders. This episode sheds light on how long this crisis has...

You can unleash a full-blown PR crisis on social media with one bad move against someone with a social media platform. To handle these situations, companies and brands need a plan. Who didn't prepare for her social media crisis? Bethenny Frankel. The "Real Housewives of New York City" alum has gained popularity on TikTok for her beauty product reviews and sometimes harsh criticism of other celebrities like Meghan Markel. However, when Frankel appeared to silence two creators on TikTok for cri...

This episode of the Indestructible PR Podcast looks at the public relations crisis created by Joy Gendusa, CEO of PostcardMania in Clearwater, Florida, when she claims she underestimated the severity of Hurricane Ian and insisted her staff continue to work through the storm. This podcast unpacks exactly what was communicated in that Zoom meeting when Gendusa addressed her staff before the arrival of Hurricane Ian and the media crisis that resulted, before it delves into Gendusa’s response. We ...

Anyone who lives in Florida will have heard a hurricane warning recently, well today’s episode is a hurricane content warning. At the time of this podcast’s recording, Hurricane Ian was close to making landfall. This episode looks at President and CEO of the Red Cross Gail McGovern’s warning to those in Florida, why some people did not heed her advice, and what social media has to do with the problem. Discover why Hurricane Ian is the first social media hurricane and how both ordinary citizens ...

In today's digital age, with the constant posting, sharing, and posts going viral, PR crises can spiral out of control in the blink of an eye. This week’s Indestructible PR Podcast shares some key takeaways from how Adam Levine responded to his PR crisis in the aftermath of the video posted by Instagram model, Sumner Stroh. You’ll learn more about the one big mistake he made, a mistake you never want repeated in a PR crisis. Also discussed are the details released by Sumner and the importance ...

Recently, Rudy Giuliani, formerly known as ‘America's Mayor,' sat down for a media interview with Newsmax, and likely it did not go as intended. One unprepared quote later, and the resulting gaff ended up all over social media. This type of thing can happen to anyone, and this week’s podcast looks at why this interview was such a train wreck. Tuning in, you’ll find out how Giuliani started off on the wrong foot, why the biggest mistake he made was treating a media interview like a conversation,...

Today’s Indestructible PR podcast episode discusses the trending TikTok drama surrounding the Don’t Worry Darling Venice Film Festival premiere. Did Harry Styles spit on Chris Pine? Did Olivia and Harry break up? What’s the deal with Florence Pugh? As the cast of the upcoming American psychological thriller Don’t Worry Darling, directed by Olivia Wilde, hit the Venice Film Festival, they brought plenty of behind-the-scenes drama. Covered in this episode is Olivia’s statement at a press conferenc...

In a recent exclusive interview with The Cut, Meghan Markle opened up about her new life in California, the struggles of her past, and her plans for her future. This was partly done as part of a promotion effort for Meghan’s new podcast, Archetypes. This week, we examine and decode this article to analyze what she said and what she meant. Hear how Meghan and Harry’s PR has perpetually let them down, why their campaigns always feel like plan Bs, and discover examples of their many PR missteps. T...

Ageism, sexism, bad management, and incredibly poor messaging, today’s PR crisis has it all! This week’s podcast focuses on Bell Media’s ousting of Lisa LaFlamme and her replacement by a younger male, shortly after the beloved CTV Anchor allowed herself to go gray. Let's discuss Lisa’s PR masterpiece of a response video and Bell Media’s well-written but completely inadequate response statement. While a private company has the right to hire and fire whomever they choose, decisions like these af...

Movie actor Ezra Miller recently issued an apology for a series of legal issues and assault and abuse allegations, published as an exclusive in Variety Magazine. With the DC Comics film The Flash opening in theaters next summer, there's a lot riding on this apology. This week’s episode takes a look at Ezra Miller’s apology to evaluate whether the elements of the perfect public apology are present in it. It also includes speculation on how Warner Bros. may be trying to approach the situation and...

Ever wondered how to deliver a knock-out public speaking performance? Well, this episode of the Indestructible PR Podcast is all about 10 tips for overcoming fear and how, by doing this, you’ll be able to give a great speech. Molly uses her own public speaking experiences to give simple, meaningful, and applicable advice on how to feel confident and prepared. From the power of constant practicing, feeling confident with your speaking material, understanding the audience and keeping them engage...

For all of social media’s ills, there’s an equal amount of things to love. When I think of Emily Rose, I think of a light, fun, intellectual, critically thinking millennial who has deservedly exploded on TikTok. Not only that, she also has a wildly popular podcast called It’s Become a Whole Thing, and a book deal with Simon and Schuster! As a social media influencer speaking on behalf of the hoi polloi, Emily is as much a crisis communicator as I am, and today she and I are diving into the wor...

Instagram has changed, and not everyone is happy about it. This week on the Indestructible PR Podcast, we look at the video created by Head of Instagram Adam Mosseri in response to this crisis, and analyze the value of using video responses to deal with PR crises. Tuning in, you’ll hear how Instagram has changed, why so many content creators have objected to this change, and how this has led to a crisis. We then break down Adam Mosseri’s video. We talk about the visual components and how they ...

Examining the recent incident at Sesame Place in Philadelphia. In a video that went viral, a performer dressed as the beloved Sesame Street character Rosita appears to snub two Black children after high-fiving other visitors to the park. In this episode, we discuss what happened, how the park responded, why the initial response didn't work, and why they needed a second response to clean it up. We break down Sesame Place’s first official response and explain exactly what was wrong with it and wh...

Today, on the Indestructible PR podcast, we respond to a listener question about crisis leadership among incumbents and successors. A listener wants to know if there are any key distinctions in the guidance for crisis communication by leaders who swept in after an incident (where no individuals associated with the crisis are still involved) versus crisis communication that comes from the leadership responsible at the time of the crisis. Tuning in, you’ll hear a bit more information about how t...

We are going back to the 90s to look at a presidential apology to help us learn a PR lesson for today. Learn the importance of apologizing for mistakes, why the right use of words is imperative, and why you need to action an apology rather than just hinting at one. We also dissect other public apologies to see who was successful in the their aapology and who botched it. Key Points From This Episode: Bill Clinton’s apology for the inappropriate relationship he had during his time of office. W...

An inside look at how a PR crisis manager helps a client with disenfranchised customers. In this episode, we explore the triggers that make an unsatisfied customer seek retribution. We discuss the journey from victim to activist, and why campaigns are being branded as calls to action for other victims. Also discussed are the different stages of the victim-to-activist cycle and how companies can restore trust while maintaining their credibility. Key Points From This Episode: Today we will be d...

When music artist Lizzo released her new single ‘Grrls’ she was faced with backlash from the disabled community about a specific lyric used. Lizzo was labeled as an ableist, and fans of her work quickly pointed out why the word was so offensive and that it needed to change. The steps that Lizzo took to rectify her mistake and how she turned the controversy around should become the new standard for all PR professionals to use in such situations. In this episide we discuss the Lizzo lyric that go...

When there are victims involved in a crisis, they need to be shown compassion and assured that there will be no more victims. In this episode of the Indestructible PR Podcast we discuss the good, the bad, and the ‘even worse’ of how Daily Harvest handled their food poisoning crisis. Influencers took to TikTok to post about the gastrointestinal issues she experienced after consuming one of Daily Harvest’s products, the world of social media went up in arms and more victims came out of the woodw...

Focusing on who you are speaking to and what they want to hear before stepping into the public eye can help prevent press conference mishaps. Media trainer Warren Weeks to discuss Matthew McConaughey’s reaction to the Texas shootings and Jack Del Rio’s inappropriate political commentary. Tuning in you’ll hear why Matthew’s comments on the shootings resonated differently to those of other celebrities, how he justifies being a gun owner while advocating against gun violence, and what feels differ...