Episodes
Sept. 21, 2021
153: How to Backtrack When You Send the Wrong Email
We've all done it. The email is written. The email is sent. The email is WRONG. Even though sending a mistake via email is a universal problem, the feeling of having an entire distribution list open that email and see your er...
Sept. 14, 2021
152: How to Successfully Manage a PR Backpedal: Mulaney, Hollis, Murdaugh, and OnlyFans
In this episode, how to use the backpedal in a PR response - but only if you really need to. Exploring the use of this response tactic as a communication for self-defense. This tactic is used as a result of an incident in whi...
Sept. 7, 2021
151: 10 Sure-Fire Ways to Appear Easygoing When You're Nervous
From time to time, it is normal to be anxious when you are in front of a group of people. Whether it's in a group of people gathered at a work conference social hour or speaking alone on stage, being able to calm yourself in ...
Aug. 30, 2021
150: 10 Listening Tricks to Get the Most Out of Every Interview
Interviewing someone for a news story, video, or podcast can be extremely stressful. As an interviewer, part of your job - after you conducted your research - is knowing how to ask the right questions to get your source talki...
Aug. 24, 2021
149: How to Crush it on Twitter: 10 Ways to Build Authority and Thought Leadership
Are you someone who thinks Twitter is a waste of time? Or are you someone who understands the value of a social media platform with nearly 200 million active daily users, but feel the overwhlem of the site and don't know wher...
Aug. 17, 2021
148: How to Win the Trust Jackpot with Jordan Berman
According to guest Jordan Berman, leadership is about cultivating and maintaining the trust of others. In this episode, exploring three winning leadership characteristics that are key-drivers in high-trust organizations. Berm...
Aug. 11, 2021
147: 3 Tactics Gov. Andrew Cuomo Used in His Resignation Remarks to Repair His Reputation
It was inevitable. On August 10, 2021, Gov. Andrew M. Cuomo announced he was stepping down from his position after an investigation found he sexually harassed 11 women. Cuomo's announcement was his chance to respond directly ...
Aug. 10, 2021
146: How to Tell the Painful Truth in a Crisis When You'd Rather Not with Mike McGill
Have you ever had to work around an issue where your leadership did not want to own up to the truth? We all know that sometimes, the truth can be ugly. There are many business situations where privacy and confidential issues...
Aug. 3, 2021
145: How to Be the Best Virtual Presenter Anyone Has Ever Seen with Karin Reed
The abrupt shift to virtual meetings in March 2020 was traumatic for many companies and organizations that had to keep operations running while managing a new form of communication. Instead of focusing on what worked best for...
July 27, 2021
144: How to Prepare for and Bounce Back from Disaster with Edward Segal
A week doesn't go by where there isn't a splashy scandal or crisis situation that leads to a PR nightmare for an organization or brand. This episode with veteran public relations expert Edward Segal is based on the premise: i...
July 19, 2021
143: How One Email Brutally Destroyed a Business Overnight: The Ava Lane Boutique TikTok Takedown
When an email meant for one person goes to the wrong person. It can be a disaster. When that email goes viral because the unintended recipient shared it to TikTok -- it was a reputation teardown. When a recent college graduat...
July 13, 2021
142: Is it Time to Cancel ‘Cancel Culture?’ The Answer from USA Today's David Oliver
Is it time to cancel the cancel culture once and for all? Not really. But it might be time to rethink what the term actually means. Many people know the online shaming that happens when a person's past actions, affiliations o...
July 5, 2021
141: How to be a Super-Likable Person That Everyone Will Want to Talk To
A podcast listing 10 easy ways to become a super-likable person that people will want to talk to. Whether you are attending a conference, a meeting, or dinner, learn how to exude likability that will help you connect with peo...
June 29, 2021
140: 3 Powerful Ways to Include PR in Civic Engagement with Tonya McKenzie
Coming out of a tumultuous year has meant changes in how organizations communicate to their audiences. It seems that there is greater need to understand what is behind the motives of companies. People not only ask, "What's in...
June 21, 2021
139: How to Make Pride Month Matter in Your Communications with Anthony Hayes
June is Pride Month. A time to acknowledge and celebrate the Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ+) community. But behind the jubilant events and rainbow flags, there is a community of people who want Pride ...
June 15, 2021
138: How to Ease Discussions on Race, Racism and Other Complicated Topics with Jeffrey Blount
As people strive to improve conversations about race and racism in this country, the environment for speaking about both seems to be constantly shifting. What is appropriate to say? What will offend? What is genuine? What is ...
June 8, 2021
137: How to Score an SEO Advantage When Writing a Press Release with Rich Brooks
A press release is one of the most powerful ways to communicate news and events. And one of the most powerful ways to write a press release is to create it with SEO-friendly words to help rankings in search engines. Rich Broo...
June 1, 2021
136: Learn How to Make Your Reputation So Powerful It Can't be Canceled by Anyone
Are you someone who hesitates to talk about matters that matter to you because it is easier to stay quiet and avoid the backlash because you are responsible for other people's well-being? Yeah? Well, me too. I understand how ...
May 25, 2021
135: The 10 Crisis Types Communicators Need to Know How to Handle
The best way to manage a crisis is to prevent one. The best way to prevent a crisis is to identify the types of crises that can affect your business. In this episode, we cover the top 10 crisis types communicators need to kno...
May 18, 2021
134: An Insider's Guide to Pitching the Press with Christy Laverty
Pitching the press is an important part of the PR process, but it is part of the job that many PR people do not necessarily want to do. Regardless of the industry you work in or represent to the media, knowing how to effectiv...
May 11, 2021
133: The Best Police Media Relations Tips and Social Media Strategies with Julie Parker
Many law enforcement agencies, particularly local police, have learned how important it is to use social media to reach the public and the press during an active incident. Whether it's Twitter, Facebook or YouTube, social med...
May 4, 2021
132: How to Build - Not Ruin - Your Reputation on a Zoom Call: 3 Things You Must Know
I love giving presentations, workshops and keynotes because I love helping people. I love giving virtual presentations because they are incredibly convenient, interactive and easy to use. What I know is that people no longer ...
April 26, 2021
131: How to Write a Statement on Diversity, Race, and Inclusion
Simply put, companies in 2021 should have a diversity statement. When Minneapolis police officer Derek Chauvin was charged with killing George Floyd in May 2020, it triggered a national wave of protests throughout the country...
April 20, 2021
130: Paid, Earned, (Shrimp), and Owned: How to PR in 2021 with Gini Dietrich
The pandemic has created many problems for businesses and organizations, but it has also created a greater need for PR and communication practitioners to find ways to think beyond the challenges of 2020 to solve issues dealin...