Episodes
April 13, 2021
129: How to Avoid the Excruciating Public Shaming from Cancel Culture: Lessons from Rachel Hollis
Mega-influencer and bestselling self-help author Rachel Hollis found herself in her fan's crosshairs again(!) after sharing a blunt assessment of one of her follower's comments that rubbed her the wrong way. After seemingly ...
April 6, 2021
128: Does it Really Matter if Your CEO is Active on Social Media? Guest Michelle Garrett Has The Answer
As many business leaders come to recognize that online media is an important part of any reliable business plan, many are reluctant to take the leap onto social media for many reasons including: fear of saying the wrong thin...
March 29, 2021
127: How to Show True Leadership in a Virtual Media Interview with Brad Phillips
Mastering the on-camera presentation is a skill that can benefit anyone working in today's virtual environment. (Look no further than Governor Andrew Cuomo. He got an Emmy for it for crying out loud. First discussion point of...
March 23, 2021
126: Quick and Easy Ways to Use Social Media in a PR Crisis: The Tactics I Use With My Clients
The value of social media in a crisis skyrockets when you know how to use the different platforms to boost your PR response efforts. Molly shares tips from her social media playbook, which she uses for her clients, as well as...
March 15, 2021
125: Build an Indestructible Social Media Crisis Plan in 3 Easy Steps
Social media's effect on crisis communication is powerful. A growing number of crises not only start on social media, but its viral power fuels the communication crisis as well. This episode explains the difference between a ...
March 8, 2021
124: How to Speak with Impact: Tips for Commanding the Room with Allison Shapira
Whether you work as a public speaker or occasionally find yourself giving a speech in front of a room, there is an outcome you are likely trying to achieve: Persuasion ? Sales ? Inspire change ? At the end of this episode, I ...
March 2, 2021
123: How to Spot the Guilty Culprit From This Type of Media Response: Tells from Ted Cruz to Andrew Cuomo
Whenever there is a crisis, there is often the truth, and then there is the story we hear. Managing a crisis in the age of social media isn't easy, especially when there are so many people with an opinion and a Twitter accoun...
Feb. 23, 2021
122: How to Use Social Media In Emergency Situations: Winter Storm Edition
Power outages and no running water have left Texas and other parts of the South reeling from the effects of a deep freeze in mid-February that has created a huge communication need for services that meet the most basic needs....
Feb. 16, 2021
121: The Absolute Best Response For a Friend Diagnosed with an Illness
Just found out your dear friend or family member was giving a scary diagnosis? Do you not know how to deal with it? Wondering how to respond? This episode is here to help. A deeply personal episode about how to respond to a f...
Feb. 9, 2021
120: One Piece of Content You Don't Want to Miss Sharing This Month
The first day of February opens a month that offers many opportunities to acknowledge the achievements and struggles of this group, both past and present. In this episode, why many companies and organizations may choose to ov...
Feb. 2, 2021
119: How to Manage Communications When You Work For a Difficult Boss with Dr. Abby Medcalf
Sometimes the hardest part of dealing with a bad news story for communicators, is dealing with a boss whose opinions or behavior become the story. In an episode inspired by the recent story of the CEO of a restaurant group wa...
Jan. 26, 2021
118: How to Deliver Bad News
Is there anything worse than having to deliver a message to someone when you know they don’t want to hear it? Not only is it one of the most dreadful conversations you can have, it can also lead to permanent pain if not handl...
Jan. 19, 2021
117: Damage Control: How to Recover from a Tainted Reputation with Warren Weeks
There does come a point when someone’s behavior puts them in a place of no return when it comes to the acceptance of the public. But where is that line? And who draws it? Was it wrong to attend President Donald Trump’s speech...
Jan. 12, 2021
116: What Executives Should Know About Speaking Out on Politics and Social Issues
There were a lot of questions surrounding the storming of the U.S. Capitol last week. Of the many—what should my company say, if anything, about the events in Washington, D.C.? My guest, Anthony Hayes, sets out a strategy for...
Jan. 5, 2021
115: The ONE Word That Will Stop a Crisis Dead in its Tracks
After Hilaria (ahem, Hillary) Baldwin became the subject of a huge, trending news story during one of the slowest news weeks of the year—she and husband Alec needed a solid response plan. One course of action, of course, woul...
Dec. 29, 2020
114: COVID-19 Communications: The Best Advice from PR Experts
The third part of a series on the best communication tactics during COVID-19, these are episodes I am replaying that are still relevant today as they were in the spring of 2020.* I have assembled a group of savvy professional...
Dec. 22, 2020
113: How to Lead In a Time of the Coronavirus: 7 Ways to Inspire Confidence
The second part of a series on the best communication tactics during COVID-19, these are episodes I am replaying that are still relevant today as they were in March 2020. The focus is on leadership during the pandemic. Even m...
Dec. 15, 2020
112: How to Write for COVID-19 with Ann Wylie
Communicators who have been responding to the outbreak of the coronavirus since last spring know how stressful it can be to write the content about your organization's ongoing response. I hear you. That is why I launched the ...
Dec. 8, 2020
111: How to Respond to a Grieving Friend
Knowing how to respond when a friend mourns the loss of a loved one can be confusing. People struggle to find the right words to say or to the right thing to do to help a friend cope with grief. Many do not know how to help e...
Dec. 6, 2020
Bonus: 🎁 Tips for Sending a Holiday Card on Behalf of Your Business 🎄
A holiday primer for sending a holiday card on behalf of your business—the 2020 edition. Should you send a holiday card this year? Do you send a Christmas, holiday, or E-card? And Hanukkah and Kwanza? Who to send a card to, w...
Dec. 1, 2020
110: When to Stop Talking: A strategy for gaining control in any conversation
We’re all over-talkers. But not knowing when to shut up can lead to bigger problems. In this episode Molly shares the importance of knowing when to stop talking in a discussion, argument or negotiation so that you don't creat...
Nov. 24, 2020
109: Royal PR Lessons from Netflix's The Crown
According to this week’s guest, the British royal family has the greatest long-term brand of any organization. Hard to argue with public relations strategist Julia Angelen Joy. Not only is she an ardent follower of the Windso...
Nov. 17, 2020
108: What is Parler? Everything you need to know about this social network with all the buzz
The hottest social media app on the market has exploded amid growing frustration over the alleged censorship of pro-conservative posts by Facebook and Twitter. So what is Parler about and who is using it? Listen to hear every...
Nov. 10, 2020
107: The ONE Winning Strategy I Found in the Chaos of the 2020 Election
An estimated 161 million Americans took the polls—either by mail or in-person—to elect a president. What happened after that was a week of division and confusion. One president-elect is declared, the other says, "Not so fast....