The PR Breakdown with Molly McPherson

Episodes

23
April 10, 2019

23: Annoying Communication Habits You Need to Stop Immediately

You know you’ve seen and heard it: The person driving down the street texting. The mom Facetiming her teenager in the grocery store. Loudly. The video call with background noise (or underwear hanging on the treadmill in the background). The “reply all” email threads that go on...and on...and on… Sure, you’re well aware of the annoying communication habits that others are guilty of. Do you know what you might be doing that’s annoying others? This week on the Confident Communications podcast, I’m ...
22
April 2, 2019

22: How to Handle a Difficult Conversation

Everyone has difficult moments in their lives, whether it’s a high-conflict divorce, an argument with a friend or family member or clashed personalities at work. It happens because we’re human and because we often don’t know how to react or interact during difficult times. Instead of reacting to triggers that only make the moment more heated, this week’s guest teaches us how to pause a moment to make sure we’re reacting appropriately. Lara Currie is a speaker and trainer who teaches professional...
21
March 26, 2019

21: A Crisis Case Study: Elizabeth Holmes in a bloody mess

When you’re in the public eye, be ready for scrutiny. Even if you’re not in the public eye, your audience is looking for transparency both online and offline. Try to hide and you’re going to get some backlash--especially in the face of a crisis. This week on the Confident Communications podcast, we’re ripping from the headlines two fallouts from two executives’ mistakes. One flat-out lied and bamboozled the public and investors out of millions (a billion!). The other thought that denial and hidi...
20
March 19, 2019

20: Your Name Went Viral - But Not in a Good Way. Now What?

Your Name Went Viral - But Not in a Good Way. Now What? Going viral isn’t always a good thing. Just ask Felicity Huffman and Lori Loughlin, who both had a rough week in court and online because of their involvement in the college cheating scandal. No one wants to go viral like that. The thing is, in today’s digital age, you’re at risk whether you know it or not. It’s important to be prepared and to know what to look for when you're headed for digital infamy, which is exactly what I’m talking abo...
19
March 12, 2019

19: 10 Hacks That Take the Suck Out of Writing

Too many people get stressed out when it comes to writing, and it’s usually because they’ve told themselves that they’re a bad writer. But that’s not actually true. Most people know how to write. What you need to figure out is how to make writing a little less something you dread. When I was a kid, I loved writing-- as most kids do. But it was when my paycheck started depending on my writing ability, that writing became something I dreaded. I’ve noticed that this is usually when most adults star...
March 5, 2019

18: The Secret to Being a Great Speaker

For most people, your voice is simply the tool you use to communicate. But for Gina Razón, this week’s guest on the Confident Communications podcast, the voice is much more than that. And when you don’t use your breath properly, your voice (and your credibility) can suffer. A former opera singer and current public speaker and voice coach, Gina shares with us why the voice is a tattletale for your confidence and exactly what speakers do when they’re not as confident or as prepared as they’d like...
17
Feb. 26, 2019

17: The Best and Worst of the 2019 Oscars

Did you watch the 2019 Oscar telecast? I did - that's why I’m looking at how the stars’ publicists did on the most important night in Hollywood. It was the first time in the history of the broadcast that the program went hostless. Join me and my long-term friend and fellow pop culture enthusiast Mary Mitschow as we each chose our top three hits and misses by both stars and publicists on Oscar night and riffed on our take. We’re digging into whether the stars’ publicists did a good job of promo...
Feb. 19, 2019

16: How to Spot a Liar

Let’s face it, we all lie. Many of those lies are innocent white lies with the intent of making the other person look or feel better (That jacket looks great on you!) but other lies are much more hurtful and impactful (think: the Fyre Festival). Most people can’t spot a lie because humans are wired to believe one another. In this episode of Confident Communications, I’m sharing the common reasons we lie, which gender is more likely to lie, the lies each gender tell and which gestures can be mis...
Feb. 12, 2019

15: Bully!: Presidential Communications Throughout the Ages

More than ever, being President of the United States means you need to be at the top of your game as a communicator. And no matter what you think about current or past presidents, each one had his own challenges and triumphs when it comes to communicating with the American public. In this non-partisan episode of the Confident Communications podcast, I’m sharing how communication by our nation’s leaders has changed over time--from the written State of the Union to fireside chats that worked for ...
Feb. 5, 2019

14: How to Talk About Racism Without Sounding Like a Racist

The subject of race is a hot-button topic, one that many people shy away from for fear of offending someone. But in America today, it’s not going away. Part of being an effective communicator means being able to relate to and talk to a range of people, regardless of race, creed, origin, sexual preference, age and more. That’s why I wanted to talk to Jeffrey Blount about the topic. Jeffrey is an accomplished speaker on race and social justice and gives us deep insight into what it means to grow...
13
Jan. 29, 2019

The Covington Chronicles - When an "Ecounter" Goes Viral

When a big story hits the news, we all take notice. Many of us dissect the events strictly from a "just the facts" point of view, but plenty more tune in to watch the twists and turns, and eventually, the reputation fallout. The latest - the story of Nick Sandmann. A Covington, Kentucky teen who was caught on video with what looked like a smirk on his face while allegedly staring down a Native American protester. But do we really know the whole story? In this week’s episode of the Confident Co...
Jan. 22, 2019

12: The Art of Messaging a Divorce: The Jeff Bezos Method

We’re in a whole new age when it comes to making personal announcements. No matter what the announcement is, the bigger the name, the bigger the story. When Jeff and MacKenzie Bezos announced their divorce on January 9, they chose only one public communication channel - Twitter. Twitter posts for high-profile news announcements have taken the place of the tried and true press release, and Facebook posts have taken the place of phone calls for the general public’s announcements. Both of these ha...
11
Jan. 15, 2019

11: How Not to Be a Bridezilla

December is one of the most popular times of the year to get engaged, which means that many brides (and their mothers) are planning weddings! There are so many communication dynamics that go into wedding planning--from announcing the big day to booking vendors to managing family relationships and opinions. In this episode, we’re tackling all of these issues, as well as how vendors can help brides feel a little less overwhelmed during this busy time of their lives. Wedding planning requires two-w...
10
Jan. 8, 2019

10: A Golden Globes Recap: Who was on message and who missed the mark

In this non-traditional Golden Globes recap, I’m looking at how the stars’ publicists did on one of the most important nights in Hollywood. More than 18 million people tuned in to the 2019 Golden Globes on Sunday night and I was among them, as usual. As a Gen-Xer, I’m a pop culture fan and usually tune into the awards shows for both the entertainment value and to theorize about publicists’ angles. The show did not disappoint, as I discuss with my long-term friend and fellow pop culture enthusi...
9
Jan. 1, 2019

09: How to Write a Hollywood Ending with your Internal Communications

Every business needs a foundation to communicate with its employees, which is why I brought Victoria Dew of Dewpoint Communications to talk about this critical piece of the communication puzzle. Victoria’s unique perspective as a former entertainment industry professional and in-house communication professional both in the U.S. and overseas helps to bring a new voice to the creativity and transparency that goes into communicating with employees. In this episode, we talk human-centric business, c...
8
Dec. 25, 2018

08: Top Communication Fails that Made Headlines in 2018

Communication fails are a starting point in talking about the importance of having a sound communication skill set. And there were a lot of them in 2018. It helps to know what mistakes look like so you can avoid them, and even learn how to come back from them effectively. Last week, I talked about the top communications wins in 2018; in this week’s episode of the Confident Communications Podcast, we’re looking at the flubs. From mistweets to apologies gone wrong, from insensitivity to public saf...
7
Dec. 18, 2018

07: Top Communication Wins that Made the Headlines in 2018

With the year coming to an end, this week's episode delves into ten communication wins of the year by the people, politicians, brands, and beer drinkers who made headlines and then made hay from an earlier challenge they faced at some point in 2018. The stories on the list range from publicity stunts to political maneuvers that captured the public's attention over the past year. From #10 to #1, you will hear what made the story memorable and what was the communication strategy behind it landing...
Dec. 11, 2018

06: The State Funeral of President George H.W. Bush

As the country mourned the passing of President George Herbert Walker Bush, former presidents, congressional leaders and figures from across the political spectrum gathered for his funeral at Washington National Cathedral. While millions of people watched the service to honor Bush as a member of Congress, an ambassador to the United Nations, the director of the CIA, and the vice president and president of the United States, they were also watching the dynamics of the current and former presiden...
5
Dec. 4, 2018

05: Just Listen! The Secret to Getting Through to Just About Anyone

“Most people do not listen with the intent to understand; they listen with the intent to reply.” - Stephen R. Covey. Are you really listening? One of the most valuable tools for communication is the ability to listen and understand what someone is saying and feeling. Whether we are solving issues at home or tackling tasks in the workplace, effectively listening can help us reach our goals sooner. In this episode, I explore some great tips for improving your listening skills, as well as some per...
Nov. 27, 2018

04: How to Be a Great Conversationalist

With our daily communications frequently moving to the online world, we have forgotten some of the nuances of face to face interaction. Improving our conversation skills, both as a speaker and a listener, allows us to sharpen our message and get a better understanding from those we communicate with. This episode features a recent NY Times article about NPR's Terry Gross and the art of a good conversation. In this episode, you’ll learn: The only icebreaker you'll ever need. How to prepare for...
Nov. 19, 2018

03: Interview Secrets from the Other Side of the Desk. Lessons from Harvard Business School H.R.

Interviews don’t have to be stressful. Chances are you’ve been in many job interviews over the course of your career, and maybe even interviewed some candidates for your organization. Ellen Mahoney, chief human resources officer of Harvard Business School, has more than 30 years of experience interviewing applicants from a wide background, and she’s seen it all. Ellen dives into interview secrets from the interviewer’s perspective so you can nail your next interview--whether you’re looking for...
2
Nov. 13, 2018

02: Um...So, Let's Discuss Filler Words

If you want to project confidence and competence, you need to eliminate filler words from your vocabulary. Filler words. They’re a pesky tic that everyone uses. But if overused, filler words can undermine the potential for your success. We use them to take up space in a conversation, give us time to think up a response or simply because it’s a habit we’re not even aware of. In this episode, I’m sharing the different types of filler words and how you can (and should) eliminate them from your voca...
Nov. 13, 2018

01: Your Guide to Communication "Tells"

No matter your age or professional level, you need a guide to communication so you can be seen, heard and relevant. Today’s episode gives you the “tells.” Do you know that you can tell how old someone is just by how they communicate? It’s true, and many marketers and other professionals are savvy at using this information to determine whether you’re a good fit for a product or even a job. In this first episode of the podcast, I’m sharing my background in communication and how I used my status ...